It would be advantageous for Amazon Prime Video and the show producers both fiscally and engagement wise. According to Wade Payson-Denney, an insights analyst at Parrot, “by dropping an episode once a week, streamers are more likely to keep subscribers on the platform for longer, where they might find other content they like, and stay long-term.”

Additionally, spreading out episode releases will create a longer buzz around the show. Weekly release will allow for more online discourse online.

Finally, a weekly release will allow for fans to truly appreciate the show. If the show gets released all at once, many fans will rush through the season in order to avoid any spoilers and be able to participate in online discourse. A weekly release schedule will allow for fans to appreciate each episode; they will be able to collectively experience season 2 at the same time (and be at the same point in the season).