Time to Give a little back Amazon. Save the Amazon.

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With a great name, comes responsibility. Its time for the company named after the most important rain forest in the world to give a little back.


Often referred to as the lungs of the Earth, the Amazon rain forest plays a critical role as a carbon sink, mediator of the global water cycle and a cradle of biodiversity but ongoing deforestation and climate change threaten to destroy its massive system. The land area that has burned this year alone is the size of Germany.

According to the European Union’s Copernicus Climate Change Service, the fires have led to a clear spike in carbon monoxide emissions as well as planet-warming carbon dioxide emissions, posing a threat to human health and aggravating global warming.

Preserving the Amazon is necessary to prevent global scale catastrophe.   

  • Richest biodiversity on the planet
  • 1/3 of the world’s tropical forest carbon
  • 1/5 of the planets freshwater
  • Home to 30 million people
  • Produces 1/5 of the world’s oxygen


If environmental protection continues to fail, there may soon be nothing to stop the deforestation of the Amazon rainforest. Law enforcement on the borders of the rainforest is weak and the land is being seized and cleared illegally. This has implications beyond South America. The Amazon rainforest's lush forests make up the largest reserve of carbon dioxide on the surface of the earth. The CO2 released when forests are burned or bulldozed and left to decay will accelerate global warming and cause irreversible harm to a cradle of biodiversity

Ongoing deforestation and climate change threaten to destroy its massive system.

  • Cattle farming and soybean farms cause much of the damage when the land-clearing is done illegally.
  • Roads and other infrastructure projects are an indirect driver of Amazon forest loss.
  • Insufficient environmental planning in the infrastructure design process causes unforeseen damage. 
  • Large areas are cleared for illegal logging, gold mining and land seizure for speculation.
  • Environmental authorities struggle with inadequate budgets, and limited personnel and equipment.


The situation is dire, but proper developments and investment can offer reasons for hope.

  • Support conservation efforts by NGOs and local communities.
  • Partner with indigenous people.
  • Provide funding for local authorities to combat illegal activity.
  • Plant trees in degraded areas.
  • Support efforts to extinguish fires that are ravishing large areas of the forest.
  • Work with farmers to encourage more sustainable agriculture practices.


In 2018 alone, Amazon's net revenue was 232.88 billion US dollars with a profit of over $10 billion. If Amazon was to donate less than 1% of their revenue ($100 million), the funds could be used to help extinguish the blazes that are destroying large parts of the rainforest. In fact, with the 100 million Prime subscribers it has, Amazon could donate just $1 from each. A mere drop in the bucket could be used to replant areas and fund conservation efforts.

Possible uses for the funds would be to:

  • Purchase and man firefighting aircrafts. (Imagine your logo painted on the side of them)
  • Support NGOs currently battling the flames.
  • Sponsor land buyback programs. 
  • Fund reforestation efforts. 
  • Support local communities and authorities who take an active part in the conservation in the rainforest.
  • Any other ideas are welcome.

We're reaching a tipping point and its time for someone to step up and do something about it. We're calling on Amazon to save the Amazon. 


We are asking Amazon to take on part of the responsibility to save the place whose name they have taken.

At the time of posting this, I have canceled the renewal of my Prime account and will be donating the cost to an environmentalist group. I will no longer be ordering from their site. It's a small gesture, but collectively we can pressure action. Together we can make a difference.

If this petition gains support and there is no action from Amazon, recognize that the green they value is not the green of the rainforest canopy. 

If the largest company in the world is not willing to save the largest forest in the world then I want nothing to do with it.