Reduce, Reuse, Reverse Amazon Prime Now Recycling Program - Demand it!

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The Problem: Plastic. Our leftovers and waste are piling up in landfills around the world, harming not only ourselves, but all life on the planet.

The Inspiration: A Facebook post by Olivia Jury, shared by Hannah Davis, that showed up on my feed -- but the real inspiration is this beautiful bird suffering inside of a plastic bag. It’s both heartbreaking and sickening.

The Theory: While regulations and worldly awakenings will eventually make their way into every boardroom and kitchen...this will take too much time unless we can make recycling easy, prioritized, and collectively enacted in our society.

Think about it, most modern communities are spoiled. We have same day, front door delivery on nearly anything we could ever want, all ordered and delivered with the push of a button or a single voice command. That said, does anyone think the upcoming generations, who are on a trajectory to be the most dependent on technology and convenience, are going to recycle if it requires a lot of effort? Sadly, we all know the answer is no. Why? Because we're not even doing a good job now.

You and me, we can do this right now. We can make a difference on our Earth today so that other important aspects of change can become the topics of conversation and action for politicians, lawmakers, environmentalists, and social activists. Together we can change the world.

The Path Forward:

Get Amazon on board. This shouldn’t be too hard; they are a great company always looking to make a difference. They just need to see that we care enough to make a change. How do we do that? You can do your part by signing this petition!
What does Amazon need to do?

(a) Prime Now drivers and other Prime delivery carriers (where possible) start picking up small containers of recyclables each time they drop off packages. Drivers then turn these Amazon-branded bins in to the distribution center when picking up more packages.

(b) Establish partnerships between Prime distribution centers and recycling centers to organize the larger recycling drop-offs and collections. (Wildcard: Maybe Amazon could even get into the recycling business?)

(c) Determine the cost of everything up to this point and seek financial backing and support from larger corporations that are open to doing the right thing if it's easy enough. If we are unable to get the support of other businesses, this plan can still work because Amazon customers alone make up a demographic of 310 million people who buy and act!

(d) Tell customers the story of Amazon’s commitment to recycling and ask that the members add a small price bump to the annual membership which will now include recycle bin pickup with Prime package delivery (or use another pricing model that the brains at Amazon figure out).

Get the word out about the program and give the brands who stepped up to fund this great program all the credit they deserve! Publicize it everywhere. Prime memberships will climb, as will the reputation of some of the larger, supporting brands.


Over time, we make a continuous difference for the global environment. Plastic and trash become less of an impact on our planet so that petitions like this are never needed for our future generations.


Is anyone with me? Should Amazon make the biggest change to recycling yet?



Today: Steven is counting on you

Steven Gurley needs your help with “Amazon: Reduce, Reuse, Reverse Amazon Prime Now Recycling Program - Demand it!”. Join Steven and 26 supporters today.