Amazon: Add Option to Search for "Vegan-Friendly" Products

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There are more than 24 MILLION vegetarians and vegans in the United States. So why are big businesses still ignoring our wishes?

From footwear to jackets to toys to cosmetics to foods, life would be a lot easier if we could check a little box that says "vegan-friendly" or "no animal ingredients or by-products" when we run a search.

Everyone wins this way: We find products we feel good about buying, merchants reach motivated consumers, Amazon facilitates more sales, and the market grows more aware of the importance of catering to consumers who want cruelty-free products.


This is an initiative of the Vegetarian Consumers Association.

To find out about all the ways we are changing the market through organized consumer action, click here to join our mailing list.