The ill-informed and ill-considered decision by Wirral Council's Cabinet to introduce Pay & Display parking in Fort Perch Rock car park, will clear the way for Morrisons, Bubbles and Travelodge to introduce parking charges in their respective car parks, without opposition.

Stark illustrations of the dramatic effect of introducing poorly researched Pay & Display parking schemes (ie is there actually a traffic management problem...or, is it a revenue-raising exercise for and by Wirral Council?) include Liscard and Birkenhead town centres.

The inevitable reduction in visitors will reduce footfall and jeopardise all retail outlets, new and established local businesses, and national high street names. All of these have invested heavily in the regeneration of New Brighton, creating many local jobs, and rely on increasing visitor numbers to survive in the early years, and secure a viable future. It is not possible to turn around 50 years of decline in less than 5 years!

The last cycle of New Brighton's degeneration as a popular destination and resort took 50 years - eventually earning New Brighton a national reputation as 'The Last Resort'. We must not allow Wirral Council to cause History To Repeat Itself - STOP THIS SCHEME NOW! Please sign the petition