Stop the sexualisation and rape culture in advertising
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I have come across an issue on the media that i believe needs to be solved. Women are being portrayed in the media (through advertisements) as sex objects. Women are being downgraded through the media that effects a woman's daily life and wellbeing.
I am doing a school project on how women are being shown in the media and my teacher, my class and myself believe it needs to change. Women are being forced to conform to the advertisements by means of starvation and depression. this effects both physical and mental issues. Using women to promote a product by using their appearance is not right. It's creating an unrealistic goal for women as the photos are clearly photoshopped which means it isn't real.
there is a Lynx advertisement of a woman being a stereotypical housewife, cooking a roast. she is bent down to the oven collecting the roast whilst in only a bra and underwear. the angle of this photo is that she is side on, her buttock is facing the camera and she is staring at the camera. This is clearly photoshopped as she appears to have twig arms, size g bra cup, the skinniest waist and her knee is clearly half gone. the caption to this image is "can she make you lose control?" this has nothing to do with antiperspirant instead it is downgrading a woman and encouraging rape culture.
Advertising needs to be changed to create a positive environment in which young women can grow up to have realistic body image expectations as well as promoting women to be more than just an object for men to admire.
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