Abercrombie & Fitch CEO Mike Jeffries: Stop telling teens they aren't beautiful; make clothes for teens of all sizes!
Jun 3, 2013 — I am humbled, moved, and simply blown away at what we have done here. Over 75,000 people have made their voices heard. We have been featured in the headlines of nearly every major publication in the country and we have created a movement.
On Tuesday May 21, I had to opportunity to sit down with Abercrombie & Fitch senior staff members. Our goal was to come together in solidarity to discuss how we can improve the company's lack of diversity in their clothing and branding.
I was able to deliver the 2,000 double-sided pages of my petition into the hands of Abercrombie executives. That petition represents over 75,000 names, 75,000 faces, 75,000 VOICES that have demanded to be heard.
I am pleased to announce that this week Abercrombie & Fitch will be announcing what it plans to do as a company to increase it's diversity and inclusion.
I am confident that this time next week I will be writing to you to declare victory.
We will be heard.