Peace or Unity, You choose?

Peace or Unity, You choose?

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art light started this petition to 3G-R Machining and Fabricator Company and

Peaceful surroundings and clean atmosphere inside of the tailor shop, however how peaceful is it, is there something problem? As a member of society, I learn many things such as driving, welding, and many more which are connected to improving, applying, and practicing my skills. But what caught my attention is the question that I said before. Is there something problem inside the shop?

I do not have a problem with the cleanliness and quiet surroundings in the shop where I used to work before up until now. It is natural to have many customers. In the relation to my “Boss” or shall I say the owner of the company I used to work there is a problem, sometimes he forces the workers like me to advertise the fake one than the true and original one which I do not like, and I didn’t do but my co-workers do for the fear of low salary to have, I also had a problem to my fellow workers. And after that issue, I search for information on the internet about problems in working with a tailor. I search first the problem with my tailor’s co-worker. According to Espinoza (2014) about the 3 biggest problems issues in working with a tailor “There is no better way to guarantee that your newest fashion find will fit you properly than by enlisting the services of an excellent tailor who will support you in your style and fashion needs.

Which of these is guiding you when you walk through your tailor’s door?

1.     An Emergency? It will either be expensive or of poor quality.

2.     Limitless Patience? Think reasonably priced and of good quality.

3.     A Tight Wallet? Envision a slow turnaround and of reasonable quality.

When it comes to having your clothes tailored to a perfect fit, a tailor can transform your wardrobe into something more polished and maintain your desired style. Using the talents of a good tailor will ensure that your new favorite pair of jeans fit like a glove – he or she can even help you out of a jam when a fast fix such as a hem adjustment is necessary.

What some people don’t realize is that it is relatively inexpensive to have alterations made for everyday garments. Even minuscule alterations can take your style to the edge of perfection.

Like it or not, designers can’t always get sizing right for an off-the-rack garment that was conceived to fit the masses. Even if you do end up with something that fits well, it may still need a bit of altering. The seams and hems of jeans, pants, and dresses are a common item to have altered because a manufacturer’s standard fit and length sizing doesn’t always match our different sized bodies. 

Are you looking for good, fast, or cheap? To be fully educated on the sub? t of seeking a tailor’s service, look at these tips on what to expect when using a tailor or other sewing professional for your fashion finds. 

Expensive Needs

 

If you need an item altered quickly (like in the next 24 hours!) the direct result of that need is a higher cost for doing the job. Don’t be afraid to incur the extra expense for this fast fashion fix – it could make or break your entire outfit.  Always keep in mind that looking your best keeps your style effortlessly chic and polished. There is nothing worse than an ill-fitting dress or gown! If your dress is too long, not only will it look messy, but it will have the opposite effect you were after.

We all know that a last-minute realization like this usually becomes an emergency. The immediacy of this kind of situation makes the alteration well worth the expense.

Patience is a Fashion Virtue

 

Picture yourself in a theoretical world where you have an amazing new tailor and he or she is just fantastic at what they do, is low-to-reasonably priced, and has your stuff back to you in a flash! Okay, now real life. 

Most good tailors keep you looking like a million bucks and in return, you have an affordable way to maintain your wardrobe styling – alas, you must be patient because it will take a good amount of time before your garments are ready. Patience is a fashion virtue with good quality and reasonably priced tailor. You know that good things come to those who wait. 

Going Cheap

In a perfect world, no one would receive poor quality of service and then must pay for something unsatisfactory. Talk is cheap. This concept applies to all aspects and services within the fashion industry, including the little dry cleaning and tailoring shop that have ideas of patronizing.

If you find that you have access to a tailor who will agree to do things like hemming your pants, jeans, skirts, or dresses with fast and cheap service, be wary. Unless you can ultimately trust your tailor with your seriously expensive designer jeans or vintage dress, you might just have to forgo the fast and cheap route. Doing so can save your prized possessions from shabbiness and, quite possibly, ruin. It also can apply to the issue between tailors like me and the customers which I experience many times. Anyway, the issue about the advertising I insist on and much more I search for evidence to stop this issue for it cannot create peace and order in the shop instead misunderstanding, trouble, quarrels, and worse of that is firing the client and rebellion. It breaks the unity within the “BOSS” and workers, even workers to workers, and between workers to their customers which I do not want to happen at all. And I found a source about the advertising from the media:
“Advertising: Pay to Play
 

“A 1900 advertisement for Pear’s soap.”

Advertising is any paid form of communication from an identified sponsor or source that draws attention to ideas, goods, services, or the sponsor itself. Most advertising is directed toward groups rather than individuals, and advertising is usually delivered through media such as television, radio, newspapers, and, increasingly, the Internet. Ads are often measured in impressions (the number of times a consumer is exposed to an advertisement).

Advertising is a very old form of promotion with roots that go back even to ancient times. In recent decades, the practices of advertising have changed enormously as new technology and media have allowed consumers to bypass traditional advertising venues. From the invention of the remote control, which allows people to ignore advertising on TV without leaving the couch, to recording devices that let people watch TV programs but skip the ads, conventional advertising is on the wane. Across the board, television viewership has fragmented, and ratings have fallen.

Print media are also in decline, with fewer people subscribing to newspapers and other print media and more people favoring digital sources for news and entertainment. Newspaper advertising revenue has declined steadily since 2000.[1] Advertising revenue in television is also soft, and it is split across a growing number of broadcast and cable networks. Companies need to move beyond traditional advertising channels to reach consumers. Digital media outlets have happily stepped in to fill this gap. Despite this changing landscape, for many companies advertising remains at the forefront of how they deliver the proper message to customers and prospective customers.

The Purpose of Advertising

Advertising has three primary objectives: to inform, to persuade, and to remind.

·         Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.

·         Persuasive Advertising tries to convince customers that a company’s services or products are the best, and it works to alter perceptions and enhance the image of a company or product. Its goal is to influence consumers to act and switch brands, try a new product, or remain loyal to a current brand.

·         Reminder Advertising reminds people about the need for a product or service or the features and benefits it will provide when they purchase promptly.

 

When people think of advertising, often product-focused advertisements are top of mind—i.e., ads that promote an organization’s goods or services. Institutional advertising goes beyond products to promote organizations, issues, places, events, and political figures. Public service announcements (PSAs) are a category of institutional advertising focused on social-welfare issues such as drunk driving, drug use, and practicing a healthy lifestyle. Usually, PSAs are sponsored by nonprofit organizations and government agencies with a vested interest in the causes they promote.

Advantages and Disadvantages of Advertising
As a method of marketing communication, advertising has both advantages and disadvantages. In terms of advantages, advertising creates a sense of credibility or legitimacy when an organization invests in presenting itself and its products in a public forum. Ads can convey a sense of quality and permanence, the idea that a company isn’t some fly-by-night venture. Advertising allows marketers to repeat a message at intervals selected strategically. Repetition makes it more likely that the target audience will see and recall a message, which improves awareness-building results. Advertising can generate drama and human interest by featuring people and situations that are exciting or engaging. It can introduce emotions, images, and symbols that stimulate desire, and it can show how a product or brand compares favorably to competitors. Finally, advertising is an excellent vehicle for brand building, as it can create rational and emotional connections with a company or offering that translate into goodwill. As advertising becomes more sophisticated with digital media, it is a powerful tool for tracking consumer behaviors, interests, and preferences, allowing advertisers to better tailor content and offers to individual consumers. Through the power of digital media, memorable or entertaining advertising can be shared between friends and go viral—and viewer impressions skyrocket.

The primary disadvantage of advertising is cost. Marketers question whether this communication method is cost-effective at reaching large groups. Of course, costs vary depending on the medium, with television ads being very expensive to produce and place. In contrast, print and digital ads tend to be much less expensive. Along with cost is the question of how many people an advertisement reaches. Ads are easily tuned out in today’s crowded media marketplace. Even ads that initially grab attention can grow stale over time. While digital ads are clickable and interactive, traditional advertising media are not. In the brick-and-mortar world, it is difficult for marketers to measure the success of advertising and link it directly to changes in consumer perceptions or behavior. Because advertising is a one-way medium, there is usually little direct opportunity for consumer feedback and interaction, particularly from consumers who often feel overwhelmed by competing market messages.

Developing Effective Ads: The Creative Strategy
Effective advertising starts with the same foundational components as any other IMC campaign: identifying the target audience and the objectives for the campaign. When advertising is part of a broader IMC effort, it is important to consider the strategic role advertising will play relative to other marketing communication tools. With clarity around the target audience, campaign strategy, and budget, the next step is to develop the creative strategy for developing compelling advertising. The creative strategy has two primary components: the message and the appeal.

The message comes from the messaging framework discussed earlier in this module: what message elements should the advertising convey to consumers? What should the key message be? What is the call to action? How should the brand promise be manifested in the ad? How will it position and differentiate the offering? With advertising, it’s important to remember that the ad can communicate the message not only with words but also potentially with images, sound, tone, and style.

 

   Marketers also need to consider existing public perceptions and other advertising and messages the company has placed in the market. Has the prior marketing activity resonated well with target audiences? Should the next round of advertising reinforce what went before, or is it time for a fresh new message, look, or tone?

Along with the message, the creative strategy also identifies the appeal, or how the advertising will attract attention and influence a person’s perceptions or behavior. Advertising appeals can take many forms, but they tend to fall into one of two categories: informational appeal and emotional appeal.

The informational appeal offers facts and information to help the target audience make a purchasing decision. It tries to generate attention using rational arguments and evidence to convince consumers to select a product, service, or brand. For example:

·         More or better product or service features Ajax “Stronger Than Dirt”

·         Cost savings:  Wal-Mart “Always Low Prices”

·         Quality: John Deere “Nothing runs like a Deere”

·         Customer service: Holiday Inn “Pleasing people the world over”

·         New, improved: Verizon “Can you hear me now? Good.”

The following Black+Decker commercial relies on an informational appeal to promote its product:

The emotional appeal targets consumers’ emotional wants and needs rather than rational logic and facts. It plays on conscious or subconscious desires, beliefs, fears, and insecurities to persuade consumers and influence their behavior. The emotional appeal is linked to the features and benefits provided by the product, but it creates a connection with consumers at an emotional level rather than a rational level. Most marketers agree that emotional appeals are more powerful and differentiating than informational appeals. However, they must be executed well to seem authentic and credible to the target audience. A poorly executed emotional appeal can come across as trite or manipulative. Examples of emotional appeals include:

·         Self-esteem: L’Oreal “Because I’m worth it”

·         Happiness: Coca-Cola “Open happiness”

·         Anxiety and fear: World Health Organization “Smoking Kills”

·         Achievement: Nike “Just Do It”

·         Attitude: Apple “Think Different”

·         Freedom: Southwest “You are now free to move about the country”

·         Peace of Mind: Allstate “Are you in good hands?”

·         Popularity: NBC “Must-see TV”

·         Germophobia: Chlorox “For life’s bleachable moments, there’s Chlorox”

The following Heinz Ketchup commercial offers a humorous example of an ad-based entirely on an emotional appeal:

Developing the Media Plan

The media plan is a document that outlines the strategy and approach for an advertising campaign, or the advertising component in an IMC campaign. The media plan is developed simultaneously with the creative strategy. A standard media plan consists of four stages: (a) stating media objectives; (b) evaluating media; (c) selecting and implementing media choices, and (d) determining the media budget.

Media objectives are normally started in terms of three dimensions:

·         Reach: number of different persons or households exposed to a particular media vehicle or media schedule at least once during a specified time.

·         Frequency: the number of times within a given time that a consumer is exposed to a message.

·         Continuity: the timing of media assertions (e.g., 10 percent in September, 20 percent in October, 20 percent in November, 40 percent in December, and 10 percent the rest of the year).

The process of evaluating media involves considering each type of advertising available to a marketer, and the inherent strengths and weaknesses associated with each medium. The table below outlines the key strengths and weaknesses of major types of advertising media. Television advertising is a powerful and highly visible medium, but it is expensive to produce and buy airtime. Radio is quite flexible and inexpensive, but listenership is lower, and it typically delivers fewer impressions and a less-targeted audience. Most newspapers and magazines have passed their advertising heydays and today struggle against declining subscriptions and readership.  Yet they can be an excellent and cost-effective investment for reaching some audiences. Display ads offer a lot of flexibility and creative options, from wrapping busses in advertising to creating massive and elaborate 3-D billboards. Yet their reach is limited to their immediate geography. Online advertising such as banner ads, search engine ads, paid listings, pay-per-click links, and similar techniques offers a wide selection of opportunities for marketers to attract and engage with target audiences online. Yet the internet is a very crowded place, and it is difficult for any individual company to stand out in the crowd.

But is there a need to lie just to sell the product and to have many customers? What if the customers find out the truth, then what will happen? Not only the company will be affected but also the workers who are working honestly. Yes! We need advertisement to our product but not in a bad and immoral way. We to be honest to have peace and to acquire those there must be unity.

          ICT (Information Communication Technology) helps me in solving and stating this issue or problem. Honestly, I come up to the decision to choose both peace and unity, I think peaceful surroundings create and build good health for our fellow workers and letting them continue standing for the truth and providing their families, to the company to known because of the effort exerted together with the workers and the CEO morally and honestly. Unity makes the workers like me have and accept good and enough merit to the effort and manpower I exert not in immoral and misconduct of indorsing fake product but being honest and loyal in my work. It builds unity within or inside the shop especially (Tailoring), between the Boss and the workers or even worker to workers. We must be united, stand us one. Spreading peace and applying peace helps us to be united as good human beings.

          Using ICT (Information Communication Technology) in a good way helps us to improve and build peace, unity, and loving atmospheres. By guiding our actions, because others need someone to lead their way, so we must the good example in their way of growth. To set Unity it needs Peace, and to apply peace it must be in an Honest way.

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