2Day and Fox FM sponsors: Cancel advertising until Kyle Sandilands is dumped from radio #VileKyle
More advertisers withdraw from Sandilands' shows in 2012
Jan 30, 2012 — Within 24 hours of Sandilands' first show back for 2012, the Kyle and Jackie O show lost a new major sponsor. Jenny Craig withdrew support saying that they had "badly misjudged public perception of Kyle Sandilands" and "instructed 2DAY FM that our advertising is to be discontinued on the Kyle & Jackie O show"
Bulla Dairy and Australian Institute of Fitness have also pulled their advertising from the Kyle and Jackie O show, with numerous online advertisers joining them, including:
Sony, Westpoint, Style Tread, Tribly, Beaurepairs, Car History and Air New Zealand.
Further updates to come as advertisers continue to withdraw from Sandilands' shows in the new year.