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Guide for testing online campaigns

Do you know what approach will most effectively spark your audience to act? No one has a crystal ball that will tell you to use a red donate button instead of a blue one, or to send an image heavy email instead of plain text. But with effective testing of your messaging across all channels, you don't need a crystal ball to know what will yield the highest conversion rates - you just need a kick-ass testing strategy.

Watch our webinar about testing online campaigns

Online Testing Resources

Testing emails, web pages & segmentation

Statistical significance

Statistical significance calculators:

Further reading:

“Showing how regular people can shift the balance of power.”

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