Resources / Case Studies
Frank Lloyd Wright Building Conservancy
Frank Lloyd Wright Building Conservancy connects with 29,000 advocates on Change.org and saves historic building.
Preserve and protect the beloved David
and Gladys Wright House in Phoenix, AZ
Launch petition to demonstrate public support for preserving house
29,000 sign, 20,000 opt-in to FLWBC email program, house saved!
In June 2012, the Frank Lloyd Wright
Building Conservancy (FLWBC) caught
wind that the David and Gladys Wright
House was purchased by two developers
intent on bulldozing the architectural gem
to build luxury homes. When quiet
behind-the-scenes efforts were stymied,
the FLWBC had to go public in a big way.
In August, with city council deadlines
looming, FLWBC launched a petition on
Change.org to quickly recruit tens of
thousands of action-taking supporters.
Combined with prominent coverage in the New York Times, the
petition helped generated hundreds more media mentions.
By incorporating their first online petition into a broader advocacy
campaign, FLWBC was able to harness the passion of their
supporters and reach a much broader audience of people interested
in their cause -- while winning in a big, public way that generated
momentum for future campaigns.
Contact us to learn how Change.org’s
sponsored campaigns can help your organization connect with your next
generation of supporters.