Powered By Girl is a girl-driven media activism site designed and maintained by the Girls Advisory Board of Hardy Girls Healthy Women and Women’s, Gender, and Sexuality Studies students at Colby College.
These days pop culture media (TV, magazines, Facebook ads, etc) tells us that our worth comes from how we look, how thin or sexy we are, which boys we attract, and the clothing brands we wear. We’re told that Victoria’s Secret thongs are “aspirational,” that uploading images of our American Apparel-clad bottoms to be scored and judged in the AA “Best Butt” campaign is girl power, and that choosing “stupid” over “smart” by flashing our breasts, as Diesel suggests, is fun and funny.
We want to do more than question and analyze the media targeting us. We want opportunities to think and work together, public spaces to critique and talk back, and tools to demand a more diverse and healthier set of messages. PBG capitalizes on our love of satire and humor, desire to be seen and heard, and passion for social media.
PBG is taking Girl Power back, one media image at a time.