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Children are exposed to alcohol advertisement daily. Sports sponsorship is a way this happens. This exposure could led to children having alcohol related issues in their future such as underage drinking or alcoholism. Advertisements for alcohol are most commonly televised during sport. This leads to children associating sport and alcohol as going hand in hand. Sport is very important to New Zealanders, children idolize athletes therefore it is very important that children do not see their heroes promoting alcohol. This is why we want to ban alcohol sponsorship of support.