Let Toys Be Toys

22,933 Supporters

Let Toys Be Toys is asking the toy and publishing industries to stop limiting children’s interests by promoting some toys and books as only suitable for girls, and others only for boys.

Started 2 petitions

Petitioning Usborne, Buster, Igloo & other children’s publishers

Stop labelling children’s activity, sticker and story books as for girls or for boys

Titles like "The Beautiful Girls' Book of Colouring" or "Illustrated Classics for Boys" send the message that certain books are off-limits for girls or for boys, and promote limiting gender stereotypes. How can a story or a colouring page be only for a girl or only for a boy? A good book should be open to anyone, and children should feel free to choose books that interest them. It's time to Let Books Be Books.

Let Toys Be Toys
8,865 supporters
Petitioning Toy Retailers in UK and Ireland

Stop promoting toys as only for boys, or only for girls

Retailers are reinforcing the message that certain toys are off-limits for girls or for boys.  Toys are for fun, for learning, for stoking imagination and encouraging creativity. Children should feel free to play with the toys that most interest them.

Let Toys Be Toys
14,068 supporters