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He looks like a bumble bee and instills laughter instead of fear into opponents. It's an embarrassing excuse of a mascot.
"The new mascot costume will make its first appearance at the spring football game in April 2013, and its first regular season appearance at the start of fall football. Apparel and merchandise bearing the new Sparky character is available now at a limited number of retail outlets, including Sparky’s Stadium Shop and the Sun Devil Campus Stores."