The 12for12k Challenge is the combination of social media and fund-raising that aims to change the lives of millions worldwide.
Its aim is to raise a minimum of $144,000 for 12 charities over the course of 2009, with a new charity being supported every month. All proceeds raised go directly to the chosen charities.
The concept is simple:
* 12 months of the year
* 12 charities, a different charity each month
* $12,000 per charity
How will we do this? By using the power and outreach of social media to spread the word. From Twitter to Facebook, blogs to social media newsrooms and more, the 12for12k Challenge will be helping our chosen charities connect with as wide an audience as possible.
To ensure as much help goes to those who need it, all the partners in the 12for12k Challenge are offering their time and services for free. Additionally, every charity chosen must fall within the following criteria:
* No more than 10% administration costs
* Financial records available on request
* Registered charity
* Sustainable action plan for long-term change
* Accept Paypal donations
Additionally, all donations go direct to the charity's normal donation page - there is no middle-man to handle donations.