Yesterday, I was appalled to learn that Disney was attempting to trademark Día de los Muertos -- an important Mexican cultural observance that pre-dates the invasion of Mexico by the Spanish.
But today, I am thrilled to tell you that after more than 20,000 people -- including you! -- signed a petition I started on Change.org in less than 24 hours, Disney dropped its plans to trademark Día de los Muertos.
I want to thank everyone who signed my petition! The outpouring of support across a wide cross-section of our communities has been amazing. This victory belongs to each of you who signed it and spread the news that we will not allow another corporation to appropriate and profit from anyone's culture. There are many important issues that we face today that can seem too overwhelming, so I hope that this success will inspire you to take action. Anything is possible when we unite hearts and minds.
Please help me by signing this petition asking Disney to stop trademarking “Dia de los Muertos”. Right now Walt Disney Company is trying to appropriate and exploit Mexican religion and culture by trademarking “Dia de los Muertos."
Dia de los Muertos is a religious observance during which Mexican people, and particularly native peoples, in Mexico, the United States, and abroad, honor ancestors and loved ones who have died. This important religious, spiritual, and cultural observance pre-dates the invasion of Mexico by the Spanish. We celebrate these sacred days and honor our deceased loved ones by making altars and placing offerings of food such as pan de muertos baked in shapes of skulls and figures, candles, incense, yellow marigolds known as cempaxochitl, and offering prayers and the smoke of copal. Disney's proposed trademarks would negatively affect the livelihood of bakers, the work of artists and craftspeople, and of writers and educators.
Our spiritual traditions are for everyone, not for companies like Walt Disney to trademark and exploit. I am deeply offended and dismayed that a family-oriented company like Walt Disney would seek own the rights to something that is the rightful heritage of the people of Mexico.
I urge Robert A. Iger, Chairman/CEO and the entire Board of Directors to stop the procedure seeking trademark applications and their attempt to secure ‘Dia de los Muertos’ across multiple areas.
Please join me in making sure this important religious and cultural tradition is protected. Sign the petition and share it with your friends and allies!