cut the crap, stop stocking kopi luwak
  • Petitioned Yousef Serroukh

This petition was delivered to:

Tea and Coffee Buyer, Harrods
Yousef Serroukh

cut the crap, stop stocking kopi luwak

    1. Tony Wild
    2. Petition by

      Tony Wild

      London, United Kingdom

  1.  
  2.   
October 2013

Victory

Following a two week campaign for Harrods to take the unethical civet coffee, 'kopi luwak', off its shelves, they have now removed the coffee and publicly urged the Indonesian Government to "back a stamp of authenticity to prevent kopi luwak being made using caged animals".

22 years ago I discovered a very rare coffee that had an uniquely smooth texture and musky flavour which came from its quirky provenance. 'Kopi Luwak' is a predominantly Indonesian coffee made from coffee cherries that have been partially digested, the beans then excreted by a wild cat-like animal, the luwak.

Back when I discovered it, the droppings would be collected from the wild, which makes it hard to harvest reliably in big quantities and therefore not a commercially viable crop. However, a rise in the demand for the coffee along with the huge price it commands – it sells for up to $100 per cup – means that wild civets are now being illegally poached in the jungle, caged in cramped prison-camp conditions and force-fed coffee cherries to mass produce the coffee. pandering to the foibles of rich and leading to the suffering and death of defenceless wild luwaks.

I am devastated that my discovery inadvertently led to this cruel animal sweatshop trade. I’m now trying to stop this trade as the massively increased demand has created a horrific industry, pandering to the foibles of rich and leading to the suffering and death of defenceless wild luwaks. And. what's worse, coffee-farmers in China, Vietnam, India and the Philippines are now jumping on the bandwagon too.

I need your help in calling for this multi-million dollar distressing 'battery' farm operation to stop. There are a number of high-end retailers who are currently stocking the coffee, reassured by their supply chain that the coffee is produced by wild luwaks only, and seemingly unaware of its true origins. One of these retailers is Harrods. If enough of us join forces and tell Harrods to set the precedent and stop stocking kopi luwak, they will be forced to listen.

Wild animals in cages are the worst case, but even those in enclosures suffer greatly. The naturally shy and solitary creatures stress out being enclosed in proximity to other luwaks, and the unnatural emphasis on coffee cherries in their diet causes other health problems too. The resulting environment is brutal and horrific. They fight among themselves, some even gnawing off their own legs, and start passing blood. All of this so that people can 'enjoy' a cup of coffee.

Join me in telling Harrods to cut the crap -- stop selling kopi luwak.

Additional information:

A recent BBC programme I was involved in that makes serious allegations about the source of Harrods' kopi luwak is now up on YouTube: 

This petition is allied to my Facebook campaign 'Kopi Luwak: Cut the Crap"

 
The manifesto of the campaign that explains in much more detail what we're trying to achieve is available as PDF: https://https://www.dropbox.com/sh/66turi0r7tlqnqg/KfTR9BGlz7/Kopi%20Luwak%20campaign.pdf
 
Photo credit: Nicky Loh/Getty Images for WSPA
To:
Yousef Serroukh, Tea and Coffee Buyer, Harrods
Cut the crap, stop stocking kopi luwak!

Sincerely,
[Your name]

Recent signatures

    News

    1. Rainforest Alliance threaten to legitimize cruel caged kopi luwak.

      Tony Wild
      Petition organiser

      URGENT: Please sign my new petition to prevent a threat to the progress our campaign has made being undermined by a change in the rules by the respected Rainforest Alliance. See http://www.change.org/en-GB/petitions/rainforest-alliance-code-change-could-allow-cruel-caged-kopi-luwak

      Rainforest Alliance code change could allow cruel caged kopi luwak.

      22 years ago I discovered a very rare coffee that had an uniquely smooth texture and musky flavour which came from its quirky provenance. Civet Coffee, or 'Kopi Luwak' as it is widely known, is a predominantly Indonesian coffee made from coffee cherries that have been partially digested, the beans then excreted by a wild mongoose-like animal, the luwak.

    2. Victory!

      Tony Wild
      Petition organiser

      Between us we seem to have worked a minor miracle: in the space of two weeks since the start of this campaign, the UK's most high profile retailer has u-turned.

      Many thanks to all of you who have given your support to this campaign, you may all give yourselves a hefty pat on the back.

      But let's acknowledge, too, the role that others have played: the BBC, who produced the undercover investigative report that created the platform that our campaign was built. And other campaigners such as WSPA and PETA who have been exerting pressure too. Cue another round of back patting.

      I am continuing to campaign to clean up the industry so watch this space for my next move!

    3. Reached 50,000 signatures

    Supporters

    Reasons for signing

    • charlie evans LONDON, UNITED KINGDOM
      • 9 months ago

      animal cruelty in this day and age is totally wrong. we know better and there atrocities should be stoped!

      REPORT THIS COMMENT:
    • VALERIE RUTHERFORD GLASGOW, UNITED KINGDOM
      • 9 months ago

      I HATE ANY FORM OF CRUELTY TO ANIMALS - DISGUSTING & BARBARIC

      REPORT THIS COMMENT:
    • june deakins WELLINGTON, NEW ZEALAND
      • 9 months ago

      mass cruelty needs to be stopped

      REPORT THIS COMMENT:
    • Sandra Domizio GUILDFORD, UNITED KINGDOM
      • 9 months ago

      This is a disgrace and MUST be stopped!

      REPORT THIS COMMENT:
    • Elizabeth Carpenter GREAT GLEN, UNITED KINGDOM
      • 9 months ago

      Cannot stand cruelty in any way shape or form..is .entirely uneccessasary!!.

      REPORT THIS COMMENT:

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