Elle Magazine: Apologize for Trying to 'Whiten' Indian Skin
  • Petitioned Nonita Kalra

This petition was delivered to:

Editor-In-Chief, Elle India
Nonita Kalra
Vice President Marketing, Elle India
Minal Surve
Marketing Manager, Elle India
Ritu Mathur
Editor in Chief, Elle India
Pramiti Madhavji
Deputy Beauty Editor, Elle India
Tanvi Dagli
Editorial Manager, Elle India
Parul Menezes
Junior Fasion Editor, Elle India
Simran Arya
Art Assistant, Elle India
Ashni Shah
Beauty Editor, Elle India
Kadambari Lakhani
Fashion Editor, Elle India
Malini Banerji
Managing Editor, Elle India
Shradha Sukumaran
Elle India
Stylist, Elle India
Jahnavi Tampi
Karuna Laungani
Deputy Art Director, Elle India
Reshma Rajiwdekar
Art Editor, Elle India
Mitika Ved
Elle and Ogaan Publications Ltd
Publisher and CEO, Elle International
Archana Pillai
Editor, Elle India
Nonita Kalra
CFO, Elle India
Takesh Mathur
Graphic Designer, Elle India
Priyanka Singh
Executive Publisher, Elle India
Amrit Rai
Production Manager, Elle India
K J Thomas
Director, Elle India
Preeta Sukhtankar
Junior Fashion Editor, Elle India
Shyamli Arora
Chief Stylist, Elle India
Edward Lalrempuia
Elle Mumbai
Fashion & Beauty Stylist, Elle India
Sacha Mendes
Fashion Stylist, Elle India
Tania Fadte
Vice-Chairperson, Elle India
Kavita Bhartia
Fashion Director, Elle India
Mohan Neelakantan
Creative Director, Elle India
Prashish More
Art Director, Elle India
Prabal Guha Niyogi

Elle Magazine: Apologize for Trying to 'Whiten' Indian Skin

    1. Prerna Lal
    2. Petition by

      Prerna Lal

      San Francisco, United States

It looks like Elle had quite the white Christmas.

Bollywood actor and former Miss World Aishwarya Rai Bachchan is featured on the cover of Elle Magazine looking far paler than she is in real life. Most fans are up in arms and an appalled Ms. Bachchan is considering a lawsuit against the magazine.

Consumers have long been inundated with ads that use prominent Bollywood actors to promote skin-lightening products. In a country that produces gorgeous women of color, it is sad that Ms. Rai-Bachchan, who is relatively light-skinned, is one of the very few with some cross-over appeal.

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To see magazines like Elle further enforce the color hierarchy of crossover appeal by making Aishwarya appear lighter-skinned is a slap in the face.

This is the second racial debacle surrounding Elle. The American version was criticized for its October 2010 issue, which featured actress Gabourey Sidibeon on one of its four celebrity covers with noticeably lighter skin than her natural complexion.

Lets tell Elle Magazine to make a commitment to moving away from using white as a standard for beauty, and demand a public statement and apology.

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Recent signatures

    News

    1. Benjamin Joffe-Walt
      Vice President of Communications

      Great piece in the District

    2. Elle Whitening Campaign Hits 50,000

      Benjamin Joffe-Walt
      Vice President of Communications

      We did it again, folks!
      Indian consumers have long been inundated with ads that use prominent Bollywood actors to promote skin-lightening products. But the Indian edition of Elle Magazine, a 'classy' global publication which one would hope has...

    3. Was India's Brightest Star Too Dark for Elle?

      judith meskill
      Petition organiser

      Air-brushing pencil-thin actresses to make them appear even skinnier? So 2010. The New Year is about airbrushing a fair-skinned Indian actress to make her skin appear even lighter. At least, that's what many fans of Bollywood star and former Ms....

    4. Elle Magazine Tries to 'Whiten' Indian Skin

      Ben Rattray
      Founder and CEO

      It looks like Elle Magazine had quite the white Christmas.
      Recently in the news for lightening the skin of Gabourey Sidibe on the September cover, the magazine has done it again, featuring prominent Bollywood actress and former Miss World Aishwarya...

    Supporters

    Reasons for signing

    • richard mcfeters B RIGHTON, MA
      • over 1 year ago

      because it is wrong!

      REPORT THIS COMMENT:
    • John Irwin PEQUEA, PA
      • about 3 years ago

      I don't understand anyone's interest in whiter skin!

      REPORT THIS COMMENT:
    • Julia Perkins CLANTON, AL
      • about 3 years ago

      I'm disgusted by this whole "whitening" thing you have going on. My teen reads this mag every month when it arrives, so I plan to stop my subscription immediately. I personally find Indian people to be some of the most beautiful people on the earth, and the actress you insulted is absolutely gorgeous with her real skin & hair color. Time to wise up, people. In the real world, we don't really care what your opinion is, nor are we interested in following you like sheep. Count us out, Elle. Cancellation to follow by snail mail

      REPORT THIS COMMENT:
    • Linda Murrhee TAMPA, FL
      • about 3 years ago

      women don't have to be white to be beautiful – and to apologize for its offensive doctoring of its cover models

      REPORT THIS COMMENT:
    • Sondra Hicks FIRCREST, WA
      • about 3 years ago

      She has a good reason for being upset it is a false representation of her. If you cannot put someones real skin color up then you should not ask them to be on the cover. Racism is sickening and if they dont change their ways I will help on boycotting them and I am white and find this horrendous misrepresentation.

      REPORT THIS COMMENT:

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