Total Rush Cycling, Melbourne: Total Rush, stop using naked women to promote your (pink) cycling brand

Total Rush Cycling, Melbourne: Total Rush, stop using naked women to promote your (pink) cycling brand

    1. Carmen Gould
    2. Petition by

      Carmen Gould

      Melbourne, Australia

A few days ago a prominent Melbourne cycling shop, Total Rush, held a launch event featuring naked women for the titillation of their (mostly male) audiences and social media.

The backlash has been swift but rather than using this as an opportunity to open and lead a constructive dialogue about women's cycling, they've chosen to delete any negative Facebook and Twitter comments.  48 hours later, they issued a statement claiming the stunt was "extremely tasteful and not sexually offensive", and yet they continue to delete each and every negative response.

The fact that Total Rush is itself a 'pink' brand, with its own women's cycling team is the ultimate irony.  But they need to know what the colour pink stands for.  Its women, compassion, equality, its breast cancer.  Its not naked women surrounded by leering men.  

Please support women's cycling. Don't allow the continued objectification of women in sport.

Total Rush, stop using naked women to promote your (pink) cycling brand

[Your name]

Recent signatures


    1. Reached 100 signatures


    Reasons for signing

    • Susan Mason LYNCHBURG, VA
      • 7 months ago


      • 7 months ago

      Simon, it is impossible to tastefully pay a woman to pose naked next to a man in a suit. If it were your wife or yourself it could have been a harmless bit of fun. It might even have been OK for it to have been your daughter or a senior staff member, IF everyone present accepted that their subordinate status to yourself was irrelevant. But you couldn't do that in an event of this size, and you sure as hell can't do it on the internet.

      Naked women are wonderful, including in public if they want. But not mixed up with money and power, that's just yuk. Expect to lose business over this.

    • helen stuart ST CLAIR, AUSTRALIA
      • 7 months ago

      Because I am sick of sex being used to sell every thing and I find this sort of thing demeaning to both men and women

    • Joanne King BONDI, AUSTRALIA
      • 7 months ago

      If you need nudity to sell your product, perhaps your product is not able to stand alone. Have some class and integrity stop using women in a way that makes them out to be nothing more than cheap sexualised objects.

    • John OBrien AUSTRALIA
      • 7 months ago

      Because we should be using legitimate Female racing cyclists to sell bikes, not naked strippers. I have children who race, what does this say to my Daughter about her inclusion in the bike industry?


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