Remove Milkscreen Breastfeeding Assessment Test from store Shelves.
  • Petitioned Target

This petition was delivered to:

Target

Remove Milkscreen Breastfeeding Assessment Test from store Shelves.

    1. Jaqui Wilridge
    2. Petition by

      Jaqui Wilridge

      yucaipa, CA

  1.  
  2.   
April 2013

Victory

VICTORY! We have received public confirmation from Target saying that they are no longer going to sell the product AND we have confirmed that they no longer have the product for sale on their web site. UpSping Baby -- the company that manufactures Milkscreen has also discontinued sales and asked retailers to stop selling as well.

All of our concerns have been addressed by both Milkscreen and Target, and we would like to say a huge THANK YOU! as well as offer a round of applause/standing ovation for both companies in moving so fast to recognize and address our concerns. We feel that both companies should be commemorated given that this campaign lasted 54 hours from start to finish.

To all our supporters THANK YOU!!! Without you this could not have happened! Give yourselves a pat on the back!

Jaqui Wilridge, Kylie Kiric, Kate Amaezechi

We live in a culture surrounded by misinformation and doubt when it comes to breastfeeding. We are just now raising awareness that 'breast is best' in a culture that has been led to believe for years, by the formula industry, that mothers in some way or another are incapable of providing proper nutrition for their babies, or that for some reason breast feeding is indecent or offensive.

One of the biggest problems still out there is the doubt of a new mother being able to supply enough milk for her children. I was shocked to find out that Target sells a “Breastfeeding Assessment Test” that claims to tell mom’s if they are producing enough milk.
 
This "test" relies on the mother pumping milk to see if she is producing "enough". A pump is not a baby. The fact is that most women can not pump the same quantity of breast milk that they produce by nursing directly.

This product preys on and profits from the doubt and insecurities of a new mother and will only cast doubt on her ability to successfully breastfeed.

If a mother is concerned about her production she should spend her money on a lactation consultant or someone qualified to teach her how to know if her baby is getting enough to eat not waste it on a scam which will only urge her to turn to formula.

Please sign my petition to tell Target they should show their support for breastfeeding mothers by removing this product and stop supporting a company who is only trying to profit from and mislead a new mother.

Those interested in keeping up to date with this can "like" our page on Facebook. "Mothers Against Milkscreen Breastfeeding Assessment Test". Get in touch with us at mothersagainstmilkscreen@aol.com.

To:
Target
Remove Milkscreen Breastfeeding Assessment Test from store Shelves.

Sincerely,
[Your name]

Recent signatures

    News

    1. Reached 10,000 signatures
    2. Blogger Post about our cause

      Jaqui Wilridge
      Petition Organizer
      False Claims

      Dear Matrika Moms and Dads: Regardless of how you choose to feed your baby, the fact that this product is available on the market should concern you. It concerns me.

    3. Blogger Post about our Cause

      Jaqui Wilridge
      Petition Organizer
      The 10 dollar Booby Trap

      The 10 dollar Booby Trap When I look at my breastfeeding relationship with my youngest son Lyam, I can't help but smile. 7 month strong and going. Not only have I been able to supply milk for him but I have fed five other babies with my milk.

    4. Blogger Post about our cause

      Jaqui Wilridge
      Petition Organizer
      Latched On Mom: Do I Make Enough Milk For Baby?

      First of all, I'd like to address a product that has recently debuted at Target, and other stores that is marketed for new mothers... I became aware of this yesterday from a share by Debunked on Facebook and wanted to let my readers know that this is a very deceitful product.

    5. Blogger Post about our cause

      Jaqui Wilridge
      Petition Organizer
      Milkscreen Breastfeeding Assessment Test under fire

      Breastfeeding? One of your first concerns, aside from getting a good, solid latch, may be learning to tell if your baby is getting enough milk. If you're not totally sure, or if you have relatives or friends questioning you, it can lead you to believe that maybe you aren't producing enough milk, and it can result in (often unnecessarily) supplementing with formula and eventual breastfeeding cessation.

    6. Reached 9,000 signatures
    7. Facebook Page created!

      Jaqui Wilridge
      Petition Organizer

      We have created a Facebook page for this cause. "Mothers against Milkscreen Breastfeeding Assessment test" . Please keep liking and sharing. Lets see this through!

    8. Reached 6,000 signatures

    Supporters

    Reasons for signing

    • Cathy Coryell LIVERPOOL, NY
      • 11 months ago

      Pumping breastmilk is not an a measurement of what a mom can produce for a baby that directly breasfeeds skin to skin. This is a false product and lies to moms who are naive.

      REPORT THIS COMMENT:
    • Nikita Harding CLINTON, TN
      • about 1 year ago

      I quit breastfeeding my daughter die to miss information that if I'm not pumping "x" amount that my baby is not getting enough. After learning that's not correct I was very upset and I don't think any mother needs go thru that!

      REPORT THIS COMMENT:
    • Maureen Holloway COBOURG, CANADA
      • about 1 year ago

      To sell a product that creates anxiety is unethical in my opinion. We would all benefit from measuring food less and depending on appetite! We do not know how much is enough!

      REPORT THIS COMMENT:
    • Christina Mclamb MESA, AZ
      • about 1 year ago

      Making money tricking unsure mothers into thinking they can't produce enough for their babies and in turn get more money when they buy formula.

      REPORT THIS COMMENT:
    • Megan Brightwell ANNISTON, AL
      • about 1 year ago

      The only way to accurately test if a baby is getting enough milk is to weigh him before and after he nurses. This can be done with a handheld scale and cloth sling as my midwives did. Target could sell that as a test. But a pump and measure test is damaging to infants health if it I inaccurately scares a mother into stopping to nourish her baby with breast milk

      REPORT THIS COMMENT:

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