A thank you from Supervisor David Chiu to all petition signers:
Thank you all for your awesome show of support for the yellow pages legislation. I am proud to let you know that the San Francisco Board of Supervisors overwhelmingly voted to approve the bill on Tuesday, May 17.
After having to walk past a mountain of unwanted yellow pages in my apartment building year after year, I was inspired to do something that would create a more rational approach to the distribution of these books. The new San Francisco law is a triple win --- for environmental stewardship, consumer choice, and corporate social responsibility.
The legislation will take effect on May 1, 2012 and will create a three-year pilot program to restrict yellow pages distributors from dropping unsolicited yellow pages on the doorsteps of residents who have not requested or approved of the delivery. It will not restrict distributors from using distribution racks in high traffic areas or from delivering yellow pages to customers who are at home and physically accept delivery or who give prior approval. A report from the San Francisco City Economist found that the ordinance will have a positive impact on the local economy.
The petition was important to the victory of the legislation at the Board of Supervisors, as your over 11,000 signatures from across the country demonstrated to local San Francisco officials that this bold first-in-the-nation proposal has broad and deep support. I look forward to hearing about similar proposals in other local governments.