NSW Government, Destination NSW compaign: Remove their ad, "So many fish there's barely enough room for the water"
  • Petitioned The Hon. George Souris BEc, DipFMgt, FAIM, FCPA MP

This petition was delivered to:

Minister for Tourism Major Events Hospitality and Racing Minister for the Arts, NSW Government
The Hon. George Souris BEc, DipFMgt, FAIM, FCPA MP
Shadow Minister for Tourism Major Events Hospitality and Racing
The Hon. Steve WHAN, MLC

NSW Government, Destination NSW compaign: Remove their ad, "So many fish there's barely enough room for the water"

    1. Rosa-Ella Sheba
    2. Petition by

      Rosa-Ella Sheba


This Ad is so wrong in so many ways. It spreads such an incorrect message about the state of our oceans. This ad encourages people to fish out our depleted waters even further. This ad is not only factually incorrect, misleading and destructive, but it spreads an old, outdated harmful message that our oceans have abundant life that can be overfished and exploited without consequence.


For more information about the state of marine fish in NSW, see NSW Government's own publication, NSW recreational saltwater fishing guide, http://www.dpi.nsw.gov.au/__data/assets/pdf_file/0020/202349/NSW_SWG_2013.pdf 

Quoting this guide, pg 16, "Only catch sufficient fish for your immediate needs. Release all others using best practice catch and release techniques. Remember all fish, including scavengers, are important to the ecosystem. "

Recent signatures


    1. Campaign Successful!

      Rosa-Ella Sheba
      Petition Organizer

      Hon. George Souris, MP has written a detailed letter, thanking me for my concerns. He states:
      "Destination NSW has confirmed that the South Coast Regional Tourism Organisation is no longer using the collateral and that all outdoor advertising displaying it has been removed.
      Following the concerns you have brought to my attention, I have instructed Destination NSW to work with all campaign stakeholders to carry out a review of the creative collateral developed for this campaign and to take your comments into consideration during this process; as well as the specific concerns you have raised in the creation of any new campaigns."

      Thank you to all petition signers. It goes to show with continued effort and considered replies, public opinion can change not just one Ad campaign, but all future campaigns by this government.

    2. George Souris, MP denies harmful message in advertisement

      Rosa-Ella Sheba
      Petition Organizer

      I have had a reply from George Souris, MP.
      He denies the harmful nature of this advertisement, and believes that the general public would recognise the fish in the advertisement to be yellowtail scad, a species without current concern over stocks, according to the Department of Primary Industries.

    3. Reached 250 signatures
    4. Acknowledgement from Hon. George Souris

      Rosa-Ella Sheba
      Petition Organizer

      Minister Souris' office has acknowledged my email, a response will be forthcoming... Looks like I may have to get the shadow minister involved!

    5. Reached 100 signatures
    6. Response from Hon. Graham Annesley's office

      Rosa-Ella Sheba
      Petition Organizer

      The Hon. Graham Annesley MP has got back to me... this is not his department. Still waiting to hear from Minister Souris...
      And the ad is still on display at the Town Hall train station, platform 4.
      Keep sharing and signing guys!

    7. Reached 50 signatures


    Reasons for signing

    • Adriana Moellmann SãO PAULO, BRAZIL
      • 11 months ago

      Because I am a marine scientist and this ad is wrong and leads to misunderstanding at all others citizens.

    • Rebecca Bowie AUSTRALIA
      • 12 months ago

      This ad should be replaced with one about the dangers of overfishing

    • Leia miller JANDAKOT, AUSTRALIA
      • 12 months ago

      Because with an attitude like that we'll fish the ocean bare in no time!!!!!!!!

      • 12 months ago

      Because false advertising is wrong, especially when it can damage an already fragile ecosystem through intense tourism that is not controlled correctly.

    • Desta Frey ST. JOHN'S, CANADA
      • 12 months ago

      This spreads the wrong message entirely. We're not doing enough to conserve the fish we do have, and this ad is encouraging more of the opposite? We can do better as stewards of the ocean, and there are better ways to promote ecotourism.


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