Little Athletics Aus: Please drop McDonald's as sponsor - marketing junk food to kids isn't appropriate!
  • Petitioning Little Athletics Director

This petition will be delivered to:

Little Athletics Director
Little Athletics Chief Executive
Martin Stillman
Little Athletics ACT
Little Athletics NSW
Little Athletics QLD
Little Athletics VIC
Little Athletics SA
Little Athletics TAS
Little Athletics WA
Samya Monaco
McDonald's CEO
McDonald's Public Affairs Manager
McDonald's Chief Financial Officer

Little Athletics Aus: Please drop McDonald's as sponsor - marketing junk food to kids isn't appropriate!

    1. Danielle O'Brien
    2. Petition by

      Danielle O'Brien

      Upwey, Australia

Our family loves little athletics. My daughter currently participates in the program in Victoria, and my youngest is keen to join this coming summer season. Its such an wonderful active & social experience for kids of all ages and their families.  What I don’t understand is how Little Athletics is allowing McDonald's to use this forum to market to my children.  Why is a fast food restaurant sponsoring a sporting event which promotes an active healthy lifestyle?

In a time of unprecedented and skyrocketing child obesity, junk food corporations continue to target our children under the guise of community participation.  This manipulative marketing technique is a deliberate and meticulously planned attempt to peddle their unhealthy and fattening foods to our children, trying in the association of exercise, health and fun with their products which are in actuality the antithesis of healthy living.
 
When my kids attend the trainings, or look up the program online, they're greeted by the McDonald's logo and marketing. They receive achievement awards from McDonalds with vouchers. And as a major sponsor they are allowed to brand their logo over many of the official uniforms. 
 
And while the director of Little Athletics says the current partnership with McDonald's is based on "principles of fun and fitness... getting young people involved in healthy activity" -- sadly, that's quite hard to believe. For McDonald's, it's about selling their product to our kids. And we shouldn't be a part of that.
 
I recently saw in the media that after it was revealed WA Little Athletics would allow McDonald's to continue sponsorship, public health expert Mike Daube said to media: "At a time when a quarter of our kids are overweight or obese, it is simply irresponsible to promote junk food to children in this way."

Allowing McDonald's to sponsor Little Athletics goes against everything it's meant to stand for. As a parent, I'm saying enough is enough to McDonald's targeting our kids like this. 
 
Please sign my petition asking Little Athletics to drop McDonald's as a sponsor -- it's time we end junk food companies freely promoting to our kids!

Recent signatures

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    1. Reached 12,500 signatures
    2. Reached 500 signatures

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    Reasons for signing

    • Amy Lin SYDNEY, AUSTRALIA
      • about 1 month ago

      Completely agree, what is the point of spending hours being active to be taken to Macdonals for a fat laden unhealthy (and unethical) meal? These marketing ploys are conditioning our most vulnerable members of society to support Macdonalds...

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    • Harry Drewer AUSTRALIA
      • about 1 month ago

      It is horrid that this mega company is doing this! Little Athletics is about health, not ill health.

      REPORT THIS COMMENT:
    • Rex Oakley NOOSA HEADS, AUSTRALIA
      • about 1 month ago

      kids should be sponsored by a healthier organisation.

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    • Matthew Clark ULVERSTONE, AUSTRALIA
      • about 1 month ago

      if anything or the only thing it should be is subway, science wins not marketing

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    • Hannah Nelthorpe MELBOURNE, AUSTRALIA
      • about 1 month ago

      Mcdonalds say they dont advertise to children, but with brand logos, mascots and vouchers raising brand awareness at childrens sport, this just isn't true. Keep physical activity as a healthy environment, no mixed messages and junk food promotion.

      REPORT THIS COMMENT:

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