• Petitioned Dawn Broadbridge

This petition was delivered to:

Retail Centre Division
Dawn Broadbridge
Franchise Division
Ulrika Englesson Sandman
Inter IKEA Group Communications
Kristian Sjöholm

IKEA: Retract advertising disparaging the trans* community and issue an apology.

    1. Kiley Love
    2. Petition by

      Kiley Love

      Bay Point, CA

Transgender individuals experience harmful discrimination from many different sources. Commercializing discrimination of a social group radically inhibits that groups endeavor for equality. IKEA, your commercial sends a message, it tells the world that you believe it is okay to make fun of transgender people and their daily experience in life. It tells the world that transgender people do not deserve respect as living, breathing human beings with emotions. Simply put, your commercial hurts.

I, for one, will utilize my right as an individual to boycott IKEA stores until IKEA issues an apology to the global trans* community.

Dawn Broadbridge, Retail Centre Division
Ulrika Englesson Sandman, Franchise Division
Kristian Sjöholm, Inter IKEA Group Communications
Your marketing strategy in Thailand involving a vilifying portrayal of transgender people is disrespectful and harmful. Please retract all disparaging advertising campaigns and issue a worldwide apology to the transgender community.

[Your name]

Recent signatures


    1. IKEA Thailand apologize for offensive ad featuring transgender person

      Kiley Love
      Petition Organizer
      IKEA Thailand apologize for offensive ad featuring transgender person

      IKEA Thailand has apologized to Thai Transgender Alliance for 'the unintended offense' caused by an advert featuring a transgender person. The advert, shown on Bangkok's BTS Skytrain system and YouTube, features a transgender woman who is so shocked by a sale item she speaks in a masculine voice - causing the man she is with to run away.

    2. Reached 10 signatures


    Reasons for signing

    • Eric Sproles LA LUZ, NM
      • over 1 year ago

      Kiley is a wonderful and amazing friend. I believe that discrimination is counterproductive and only serves to hurt society as a whole, so it is my pleasure to sign this petition and help in any way I can.

    • Wendy Schilling FEDERAL WAY, WA
      • over 1 year ago

      Enough is enough!! We are all born with our own special qualities. We need to love and accept each other! Respect the differences we see in everyone!!

    • Alice Walters GOODYEAR, AZ
      • over 1 year ago

      My child is trangender and I am sick of the discrimination.


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