Victoria's Secret: Make "Survivor Bras" to help breast cancer survivors feel beautiful
  • Petitioning Victoria's Secret

This petition will be delivered to:

Victoria's Secret
Limited Brands Media Relations
SVP Media & Community Relations, Limited Brands
Tom Katzenmeyer
Chief Marketing Officer, Victoria's Secret
Ed Razek
President and CEO, Victoria's Secret
Sharon Jester Turney
Limited Brands Philanthropy
EVP Public Relations, Victoria's Secret
Monica Mitro

Victoria's Secret: Make "Survivor Bras" to help breast cancer survivors feel beautiful

    1. Allana Maiden
    2. Petition by

      Allana Maiden

      Richmond, United States

My mom is a breast cancer survivor -- 21 years cancer-free! I'm so inspired by her strength and hope, and after everything she went through, it doesn't seem fair that shopping for bras is such a discouraging, time consuming and frustrating ordeal. Many women who undergo mastectomy surgery because of breast cancer suffer from body image issues. It doesn't help that they don't have the option of buying the pretty bras they wore before their battle with cancer, and specialty stores can be hard to find, forcing them to order bras online that they have to send back because they don't fit properly.

There are so many women out there, like my mom, who have survived breast cancer but are left feeling altered and uncomfortable because of undergoing chemotherapy, radiation and surgery. I think they deserve to feel beautiful and Victoria's Secret is the perfect company to help make that happen with a line of "Survivor" mastectomy bras. 

Victoria's Secret stores are located all across America and the sales women are always helpful with fittings. The designs are beautiful and can do wonders to boost a woman's self esteem, which is definitely needed after a life-changing experience like breast cancer and major surgery.

Victoria's Secret's parent company says "With a workforce and a customer base that are more than 90 percent female, breast cancer is an issue close to many of us." Join me in asking Victoria's Secret to show they care by helping breast cancer survivors feel beautiful with "Survivor" bras. 

If you've been impacted by breast cancer, leave a comment to let Victoria's Secret know who you're signing for and what a big difference the company could make for the survivors in our lives.

Recent signatures

    News

    1. Petition Delivery Update/Photos!

      Stephanie Feldstein
      Petition Organiser

      On Thursday, January 31, Allana and Debbie delivered their petition signatures and comments collected so far to Victoria's Secret's office in New York. They had a very positive meeting with a VP of External Communications for Limited Brands (Victoria's Secret's parent company). Next step: Limited Brands wants to bring Allana and Debbie to their headquarters in Ohio to talk to more team members, tour the James Cancer Hospital (where the company has dedicated a lot of resources to breast cancer research) and walk through the mastectomy bra shopping experience so they can better understand it from the patient/consumer perspective. Thanks to everyone who signed Allana's petition, a lot of people are thinking about this and taking time to thoroughly look into the issue. Keep sharing the petition and letting Victoria's Secret know why "Survivor Bras" are important to you.

      Allana and her mom, a cancer survivor, are ready to deliver over 119,000 signatures on Allana's petition for a "survivor bra" to Victoria's Secret in New York City!

      Allana and her mom, a cancer survivor, are ready to deliver over 119,000 signatures on Allana's petition for a "survivor bra" to Victoria's Secret in New York City!

    2. ABC News coverage of Allana's campaign

      Stephanie Feldstein
      Petition Organiser

      Daughter Begs Victoria's Secret - Make 'Survivor Bra' for My Mom

      "I know this is a minor inconvenience compared to the other things my mom's been through, and she never complains, but it is not fair," said Maiden in her petition. "A strong woman like her should be able to feel as beautiful as she is.

    3. Reached 100,000 signatures

    Supporters

    @PamGrier

    Jan 29, 2013

    Sign petition to Encourage Victoria Secret to design a bra for survivor patients. Read article, wonderful idea! http://t.co/fv84FqUf

    Pam Grier
    511k followers

    Reasons for signing

    • Anna MacDonald AUSTRALIA
      • 3 days ago

      To lose a part of you that helps define you as a woman is one of the toughest things to go through, give back a little and let all those survivors feel good about shopping with you, make them feel beautiful and fabulous again!

      REPORT THIS COMMENT:
    • cecilia marroqquin PATERSON, NJ
      • 15 days ago

      yo soy sobreviviente de cancer a las mamas...y sufrimos mucho por tener los brasiers para nosotros....thanks.

      REPORT THIS COMMENT:
    • Jennifer Crafts DURHAM, NC
      • 18 days ago

      My mom is a survivor

      REPORT THIS COMMENT:
    • Barbara Bishop COLUMBIA, SC
      • 18 days ago

      I am a breast cancer survivor

      REPORT THIS COMMENT:
    • April Blaxton DECATUR, AL
      • 27 days ago

      My aunt died of breast cancer I would buy anything to the cause and survivers

      REPORT THIS COMMENT:

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