Bollywood, Songs and Television are part of our culture. To know more about their favorite stars billions of young people follow TV channels . Recently, music and entertainment channels have started using facebook as a social-media platform to connect with young people.
MTV India has 3.2 million followers on facebook ( http://www.facebook.com/mtvindia) and everyday the page asks it’s followers to guess a film artist (usually women). Daily, there is a lewd photograph of a female actors’ breasts/thighs/abdomen and the purpose of this activity is for people to guess who she is?
There has been constant coverage by both mainstream press and independent media about the 23-year old girl who was raped and brutally beaten up by 5 men in a private bus in the city. Though, MTV India felt it was important for them to have a blog up on their website, about how we live in a patriarchal society and it’s not just the government and police force, but also us who are responsible for such heinous crimes. They forgot that for months they have been asking people to recognize female actors in our country by their body parts and not by their work or who they are as individuals.
As a matter of fact they are also equally part of this patriarchal society. Through these posts MTV India has not only been objectifying women, but also promoting the idea that women of only certain size, color and shape are worthy of being featured and thus being recognized by people. The page hardly features women from other fields and is not a campaign to educate people or inform people about their work.
As a young person who believes to make this country safe it is important for us to respect women - I am asking MTV India to commit to not posting lewd images of leading female actors and asking people to guess their name. Such posts are not only offensive, but they also propagate that female actors and models are supposed to be judged by their physical appearance.
If the organization really believes that it’s not just the government and laws that have to change, it’s time that they practice what they preach.