Business Model

A business model for social good's mission is to empower people everywhere to create the change they want to see, and we believe the best way to achieve that mission is by combining the values of a non-profit with the flexibility and innovation of a tech startup.

We're a new kind of company: a "social enterprise," using the power of business for social good.

Like most companies, has a business model that allows us to grow rapidly and be financially self-sustaining, providing tens of millions of people with a free empowerment platform for change.

But unlike many companies, our business is social good. is focused entirely on our mission of empowerment, and we are re-investing all our revenue into our service to users. This focus on mission instead of profit is why our name ends with ".org" instead of ".com."

We think the use of business for social good is one of the most exciting opportunities for advancing positive change in the world, and we're proud to be certified as a B Corporation, a new class of companies dedicated to positive impact. This certification requires high standards of social and environmental performance set by an independent group, and we are proud to have been named among the top 10% of social good companies with a positive impact on the community.

How we fund

We fund our free global empowerment platform by accepting advertising in the form of sponsored petitions, similar to sponsored videos on YouTube, sponsored links on Google, or sponsored tweets on Twitter.

Here's how it works: after you sign petitions on you will sometimes be presented with petitions marked as "sponsored":

If you choose to sign a sponsored petition, a check-box lets you choose whether to hear more from the sponsoring organisation:

If you sign the sponsored petition with the box checked, the sponsoring organisation will have the ability to email you directly for further action. This is a form of "cost-per-action" advertising, which is common among online platforms.

We are also beta-testing a new feature that allows individual petition creators and signers to contribute money to sponsor any petition on, giving anyone the ability to advertise their favorite petition to other users.

Our commitment to users

Our goal is to make sponsored petitions on a service to both our users and our advertisers.

For our advertisers, most of whom are non-profit organisations, sponsored petitions offer a way to advance their causes and connect with new supporters who care about the issues they work on.

For our users, sponsored petitions provide you with the opportunity to connect to organisations working on the issues you're passionate about. To do this, we aim to personalise the sponsored petitions you see to match your interests. If you're not interested in signing a sponsored petition, no problem – just click the "Skip" button, and you can continue on your way to find other petitions on that you support.

While our advertising service is open to anyone, we don't allow sponsored petitions with hateful or discriminatory content (read more), and we take your privacy seriously. We always protect our users' data, and we will never share your information without your permission (more on our privacy policy here.) If you accidentally sign a sponsored petition, and an organisation you're not interested in emails you to follow up, you can always unsubscribe.

How are we doing?

We've worked hard to develop a business model that provides value to both our users and our advertisers, helping to connect people who care about an issue with relevant organisations looking for their support. Most of the time it works very well, but there's always room for improvement – so let us know how we're doing.