Senior Director of Communications, US
- Team United States
- Employee - FT
- San Francisco, USA or New York, USA or Washington DC, USA
Our ideal candidate is:
- A experienced communications leader who has regularly developed compelling narratives for media with over 5 years experience working with national, top-tier, and influential media, and reaching tens (if not hundreds) of millions on a weekly basis.
- A strategic brand-builder with a deep history of results that demonstrate an ability to create a national/global presence for a company, organization, or institution.
- An effective and inspiring manager with experience building and leading high-performing teams.
- A relationship builder with a track record of strategic, productive relationships with producers, editors, bookers, influencers, and journalists with major broadcasters and outlets.
- An expert in strategic and crisis communications, messaging, and brand management.
- Someone who works collaboratively, cooperatively, and supportively in your relationships with the team you lead and other colleagues.
- Someone who offers solutions, prioritizes cross-team collaboration, and is comfortable handling a high volume of work in a fast-paced environment.
- Someone with experience building executive communications for a brand, working closely with the most senior leaders at a company/organization to drive media coverage, develop thought leadership, and create executive profiles for senior members of the team.
- A leader who is committed to Change.org’s mission of social change and empowering people everywhere to make a difference in the world.
Here's what you'd do:
- Media Campaigning
- Media Relations
- Social Media and Content Creation
- Devise and implement comprehensive and effective strategies for the continued growth of the Change.org brand in the U.S. using the compelling stories of success, people power, and impact on the site.
- Establish Change.org as the leading tech and social change platform for people-powered impact globally, including through profiles of the company and its leaders.
- Assess and mitigate communications and brand risk and maintain the reputation of the Change.org brand.
- Oversee national media outreach on the grassroots campaigns that develop daily on Change.org; this includes overseeing a team of media relations/media campaigners who should be pitching dozens of stories a week to journalists and influencers.
- Design and execute both rapid-response and longer-term social change campaigns with the potential for explosive growth and impact, through media, social media and other influence networks.
- Identify and pitch compelling stories to top-tier and influential media outlets.
- Oversee media training and support to petition starters and staff before and during media appearances and events.
- Collaborate with global teams on cross-country campaigns and media opportunities.
- Manage a relationship management system that strengthens our ties with the most important outlets and influential media-makers in the country.
- Represent Change.org at important media meetings and events and at interviews, both on- and off-the-record.
Social Media and Content Creation:
- Help Change.org build its social media reach and influence by working with others to develop and manage the creation of engaging social content, and thinking through ways our social media channels can be leveraged for impact on the campaigns started on the platform.
- Support the development of original content (e.g. videos, news stories, infographics and data stories, interview series, etc.) for external audiences and for Change.org users about campaign developments, petition starter stories, trending issues, victories, and more.
- Manage the US communications function, and actively contribute to the broader team leadership across campaigns, communications, marketing, membership, and email experts on the North American team.
- Work with vendors to ensure the team has effective and reliable databases, tools, and resources for public relations work.
- Manage US communications team budget.
In addition to the description above, the ideal candidate will have these bonus skills:
- Understand people-powered campaigning and be committed to our mission of empowering people to win campaigns on critical issues.
- Have exceptional writing, editing, and public speaking skills.
- Have great organizational and project management skills.
- Be a strong and present leader who makes bold decisions to drive results, including in people management and support, and clearly communicates decisions and required action.
- Be known for a track record of good judgment, especially in rapid-response situations.
- Have Innovative ideas on how to use communications, media, and storytelling to win local, national, and international campaigns -- and a willingness to take risks, to fail, and to adapt.
- Be an expert in messaging and framing, and repeatedly find the right narratives to engage Change.org users, decision-makers, journalists, and other stakeholders.
- Thrive in an online environment, using social media and collaborating using online tools, as well as working virtually with colleagues around the country and world.
- Take risks and thrive in uncertainty -- especially when it comes to helping the team and petition starters drive campaigns forward.
Change.org is the fastest growing social change organization in the world, empowering more than 200 million people to create change in their communities.
We are building a world-class team of technologists and creatives along with the most accomplished team of social movement creators in the world.
Plenty of vacation