WWF's mission is the conservation of nature. Using the best available scientific knowledge and advancing that knowledge where we can, we work to preserve the diversity and abundance of life on Earth and the health of ecological systems by

 - protecting natural areas and wild populations of plants and animals, including endangered species;
 - promoting sustainable approaches to the use of renewable natural resources; and 
 - promoting more efficient use of resources and energy and the maximum reduction of pollution.

WWF is committed to reversing the degradation of our planet?s natural environment and to building a future in which human needs are met in harmony with nature. WWF recognizes the critical relevance of human numbers, poverty, and consumption patterns to meeting these goals.

World Wildlife Fund is at the forefront of international efforts to secure lasting protection for the abundance and diversity of plant and animal species that make up life on Earth?from Asia?s tigers to the lush rhododendron forests of the Himalayan Highlands to the evolutionary treasures of the Galapagos Islands. WWF has helped establish or manage nearly 450 parks and reserves around the globe that effectively safeguard hundreds of species and millions of acres of wildlife habitat. From equipping anitpoaching teams to promoting international treaties that protect endangered species threatened by trade, WWF works with local communities, in-country conservation groups, and foreign governments to protect endangered species and the habitats they need to survive. With our global conservation efforts, WWF promotes scientific research to develop long-range conservation programs.

In 1960, the renowned biologist Sir Julian Huxley returned from a research trip to Africa deeply shaken by what he had seen: runaway habitat destruction and uncontrolled hunting of endangered species that, unchecked, would drive many of them into extinction within a matter of years. Huxley shared his concerns with fellow scientists and other prominent personalities, who agreed that the challenge of saving the natural world required something that, up until then, had never existed: an international organization with the scientific, technical and financial resources to fund and conduct conservation efforts around the globe. The following year, World Wildlife Fund was created, with Huxley and Sir Peter Scott, the noted ornithologist and artist who created the panda logo, among its founding members.

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WWF's mission is the conservation of nature. Using the best available scientific knowledge and advancing that knowledge where we can, we work to preserve the diversity and abundance of life on Earth and the health of ecological systems by
 - protecting natural areas and wild populations of plants and animals, including endangered species;
 - promoting sustainable approaches to the use of renewable natural resources;
 - and promoting more efficient use of resources and energy and the maximum reduction of pollution. We are committed to reversing the degradation of our planet's natural environment and to building a future in which human needs are met in harmony with nature. We recognize the critical relevance of human numbers, poverty and consumption patterns to meeting these goals.

By 2015 WWF will conserve 19 of the world's most important natural places and significantly change global forces to protect the future of nature.