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Fair Trade & Organic Olive Oil from the Holy Land

   In early 2007, Dr. Bronner’s began sourcing 90% of its olive oil needs from Palestinian producers near the West Bank town of Jenin. There, the trading firm Canaan Fair Trade was founded by Palestinians who support peaceful co-existence with Israel and see profitable olive farming as one means of improving Palestinians’ economic situation. Dr. Bronner’s funding of the organic and Fair Trade certification by IMO boosted the project’s visibility and provided access to high-end markets in Europe and the U.S.
    Because Palestinian olive oil competes with subsidized olive oil from EU countries, oil production in the past has not been lucrative for smallholders and the local economy. But now, PFTA growers are guaranteed a minimum price to cover costs of production and receive a combined organic and Fair Trade premium of 25%. Canaan donates additional funds for education, tree planting and logistics projects. Beyond our trade relationship, Dr. Bronner’s supports Canaan with logistics and distribution contacts and provides technical support as well. Last, but not least, the cooperation with Canaan allows Palestinian growers to trade directly with growing high-value markets for organic and Fair Trade materials while redeveloping their traditional livelihoods.
   The balance of Dr. Bronner's olive oil comes from Israel. Sindyanna, a Fair Trade business run by Jewish and Arab women in Israel, supports Arab-Israeli producers. And in light of the vision of peace that the olive branch symbolizes, Dr. Bronner's is also sourcing olive oil from the Jewish Israeli Strauss family farm in Israel, a pioneer in organic olive oil production.

Dr. Bronner's Magic Soapbox

The official trailer for the documentary feature film "Dr. Bronner's Magic Soapbox." Directed by Sara Lamm, produced by Zachary Mortensen

   A human story about a socially responsible company, Dr. Bronner's Magic Soapbox documents the complicated history and inspiring family legacy of eccentric soapmaker and counterculture hero, Dr. Emanuel H. Bronner. In 1947 after escaping from an insane asylum, he invented the formula for Dr. Bronner's Magic Soap, a peppermint infused all-natural, multi-purpose liquid that can be found today in every American health food store. On each bottle of his soap, he printed an ever-evolving set of teachings he called The Moral ABC, designed, in his words, TO UNITE ALL MANKIND FREE! All profits from the sale of the DVD will be donated to Uncle Ralph's favorite Human Charities.

 

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