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Virgin America: End the sexist “younger, hotter” advertising campaign
  1. Signatures
    1,133 out of 1,500
    Petitioning
    1. Virgin America (+ 2 others)
      Petitioning
      close
      • Virgin America
      • Media Relations, Virgin America Airlines (Patricia Condon)
      • Virgin America Guest Care
  2. Created By
    Ms. Magazine
About this Petition Petition Letter Petition Updates

Virgin America's new “younger, hotter” advertising campaign, with slogans like “Fool around with a younger, hotter airline” plastered on billboards and tag-lines including “Dump your old airline for a younger, hotter one,” exploits women's bodies to sell airline tickets. What's more, the campaign reinforces notions that women are replaceable, and their worth is measured in youth and beauty.

It's time for Virgin America to find a way to sell plane tickets that doesn't exploit and disparage 50% of their target market. Sign the petition to tell Virgin America to end this promotion today.

Why People Are Signing
Recent Signatures

End the sexist “younger, hotter” advertising campaign

Greetings,

I just signed the following petition addressed to: Virgin America.

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End the sexist “younger, hotter” advertising campaign

Virgin America's new “younger, hotter” advertising campaign, with slogans like “Fool around with a younger, hotter airline” plastered on billboards and tag-lines including “Dump your old airline for a younger, hotter one,” exploits women's bodies to sell airline tickets. What's more, the campaign reinforces notions that women are replaceable, and their worth is measured in youth and beauty.
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Sincerely,

[Your name]

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