A marketing campaign by outdoor gear retailer Moosejaw treats incarceration as a joke. Write to the company below to urge them to immediately pull the ad campaign and apologize for this offensive and destructive campaign.

The store's new ad campaign, called "JAIL," includes pictures of models wearing fleece jackets in prison, and includes an absurd and offensive "Jail Activity Book," including joke games like a "don't get shanked in the shower maze."

The new catalog wonders why so few Moosejaw customers have done time, and jokes that this is "unacceptable." It offers joke greeting cards "in an effort to assist human people doing time in the joint" saying things like "You've been here 25 years, Happy Anniversary." It has a joke "letters to the warden" section.

The campaign pokes fun at human rights abuses and perpetuates the dangerous stereotypes that keep our prisons overcrowded and keep ex-prisoners from getting services and jobs.

If you agree, please customize the letter below to tell the company why you think this campaign is offensive.