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Tell Spirit Airlines To Pull Offensive Ads For "MUFF Diving"
  1. Signatures
    182 out of 200
    Petitioning
    1. Corporate Communications, Spirit Airlines (Spirit Airlines)
  2. Created By
    Sarah Menkedick
    Pittsburgh, PA, Mexico
About this Petition Petition Letter

Spirit Airlines' latest ad campaign encourages travelers to go MUFF Diving.  According to Spirit, MUFF refers to "Many Unbelievably Fantastic Fares:" an assertion that only adds the insult of playing dumb to the injury of an offensive and demeaning ad campaign.

Apparently, for Spirit Airlines women are little more than sex objects and the punch lines of crass jokes.  Last year, the airline ran ads for MILF ("Mother I'd Like To Fuck" or "Many Islands Low Fares") deals, which caused a backlash among the understandably irate cabin crews forced to act as representations of this degrading publicity.  Flight attendents needed to go to their unions to ask the airline to pull ads encouraging passengers to take advantage of DD's (deep discounts, of course).

These ads are a new and intolerable low in advertising.  Spirit needs to be told that women will not accept this blatantly misogynist and demoralizing campaign which relies on crude slang for women's bodies and sexual parts as a way to attract business.  Spirit also needs to know that the public has no interest in flying on an airline that sexually exploits its workers and continually places them in stressful and uncomfortable situations. 

Please sign the petition and tell Spirit to pull these offensive ads now.

Recent Signatures

Pull Offensive Ads Now

Dear Spirit Airlines

I am writing because I find your MILF and MUFF diving ad campaigns insulting and degrading to women and I believe these ads should be discontinued immediately. Just as it is socially and ethically unacceptable to promote advertisements which contain racial and/or ethnic slurs and insults and play into harmful racial and/or ethnic stereotypes, it is similarly deplorable to produce advertisements that encourage the exploitation and objectification of women.

Apart from the crude, juvenile way your ads paint women as mere sex objects, they create stressful and demeaning working conditions for your cabin crew. Even if you are not concerned about offending your potential female clientele, as you've already managed to do in the name of cheap publicity, you should at least show the slightest respect for your workers. Your employees were already forced to go to their union for help in discontinuing your offensive ads, some of which incite male clients to examine female flight attendant's breasts.

I demand that these ads be pulled immediately, not only because they play into destructive stereotypes of women as sex objects to be exploited, but also because they demean and insult your staff and amount to sexual harassment for your female workers.

Thank you,

[Your name]

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