UPDATE 3/15/10: The Humane Society of the United States just announced that they've reached a settlement with Macy's and Bloomingdale's in the fur mislabeling lawsuit. The company has agreed to strict new garment labeling practices relating to fur and fur-trimmed outerwear for all of its retail stores, outlet stores and online marketplace. They've also agreed to adopt new advertising procedures when it comes to fur and fur trimmed garments, and to support legislation that will close the fur labeling loophole. Thanks for speaking out on behalf of the animals!
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Many garments labeled as faux fur are actually racoon dog fur.
The Humane Society of the United States filed a lawsuit against several major department stores and fashion designers to stop false advertising and mislabeling of fur garments. Lord & Taylor, Saks Fifth Avenue, Neiman Marcus, and designer Andrew Marc all signed settlement agreements to reform their advertising and labeling practices. Macy's has not.
While it would be ideal for these stores to stop supporting the cruel fur industry, at the very least they need truth in labeling their faux fur garments so consumers can know that they aren't supporting an inhumane industry.
Tell Macy's to join their competitors in strengthening their labeling and advertising standards.
Photo Credit: Pkuczynski
Please Reform Your Fur Labeling Standards
Greetings,
I am writing to ask you to join Saks Fifth Avenue, Neiman Marcus, and Lord & Taylor in strengthening your labeling and advertising standards for fur garments. The Humane Society of the United States has identified several falsely advertised or falsely labeled fur garments being sold in your stores and catalogs. Raccoon dog fur is commonly misrepresented as "faux" fur, leading customers to unwittingly support the cruel, inhumane fur industry.
Your customers should be able to make informed decisions about their purchases, and be confident that they are not supporting the fur industry when they shop in your stores. I urge you to step up to the standard being set by your competitors who are voluntarily changing their own fur labeling practices and supporting the Humane Society of the United States' campaign reform fur labeling laws.
Please rebuild trust in your brand with customers who want to shop cruelty-free.
[Your name]