Tell Kellogg's: Stop Duping Consumers with Fake Blueberries

Tell Kellogg's: Stop Duping Consumers with Fake Blueberries

The Issue

When folks bite into a blueberry muffin, breakfast bar, or cereal, most expect to eat, well, actual blueberries. But if these consumers bought foods from General Mills, Target, Betty Crocker, or Kellogg's, they likely ate faux fruit.

A recent investigation found that many blueberry-flavored products from major food producers fail to offer any real berries — or the antioxidants, vitamins, and fiber these fruits contain. Instead, manufacturers stuff their blueberry breakfast bars, cereals, muffins, and other goods with a brew of hydrogenated oils, sweeteners, and synthetic food dyes.

This practice is not only deceptive, it's dangerous. Consumers purchase blueberry products to be healthy--instead, they're unknowningly getting a lot of sugars, trans fats, and petrochemicals linked to allergies, hyperactivity, and even cancer.

Companies need to stop intentionally misleading consumers. Sign our petition asking Kellogg's to make sure that all of its blueberry products contain only real blueberries--not a bunch of fillers and artificial flavors.

This petition had 571 supporters

The Issue

When folks bite into a blueberry muffin, breakfast bar, or cereal, most expect to eat, well, actual blueberries. But if these consumers bought foods from General Mills, Target, Betty Crocker, or Kellogg's, they likely ate faux fruit.

A recent investigation found that many blueberry-flavored products from major food producers fail to offer any real berries — or the antioxidants, vitamins, and fiber these fruits contain. Instead, manufacturers stuff their blueberry breakfast bars, cereals, muffins, and other goods with a brew of hydrogenated oils, sweeteners, and synthetic food dyes.

This practice is not only deceptive, it's dangerous. Consumers purchase blueberry products to be healthy--instead, they're unknowningly getting a lot of sugars, trans fats, and petrochemicals linked to allergies, hyperactivity, and even cancer.

Companies need to stop intentionally misleading consumers. Sign our petition asking Kellogg's to make sure that all of its blueberry products contain only real blueberries--not a bunch of fillers and artificial flavors.

The Decision Makers

John A. Bryant
John A. Bryant
Executive Vice President and Chief Operations Officer/Kellogg's
Celeste A. Clark
Celeste A. Clark
Senior Vice President/Kellogg's
Media Hotline
Media Hotline
Media Hotline/Kellogg's

Petition Updates