Hundreds of thousands of harp seal pups are in danger of being slaughtered within days on the ice floes of Eastern Canada. The Canadian government -- undeterred by seal pups drowning in their melting habitat -- has sanctioned even more killing this year.

It’s the largest slaughter of marine mammals on the planet.

It is up to every one of us to send the Canadian fishing industry a message they can’t ignore: stop killing defenseless seal pups, or we’ll put you out of business.

Why boycott Canadian seafood? Because it works. Canada’s commercial fishing industry hunts baby seals during the off-season, selling fur for a tiny fraction of the industry's overall profit. Seafood -- like snow crabs, cod, and cold water shrimp -- make up the lion’s share of their revenue, and in the past 6 years that we’ve refused to support their cruelty, the industry’s bottom line has taken a nosedive.

To add to the crisis, depleted sea ice is forcing seals to give birth months early on land in Canada and the seal pup population has already taken a hit from predation and starvation.

In an astonishingly irresponsible move, Canada just announced an increase in the quota of seals by 20% from last year -- which includes the highest harp seal quota in 40 years. That means hunters have the green light to kill a total of 468,000 seals this year. No responsible government can allow a commercial slaughter of hundreds of thousands of seals without understanding the full environmental impact of the ice melt.

Please take action today and join the boycott of seafood from Canada fisheries.