Transgender individuals experience harmful discrimination from many different sources. Commercializing discrimination of a social group radically inhibits that groups endeavor for equality. IKEA, your commercial sends a message, it tells the world that you believe it is okay to make fun of transgender people and their daily experience in life. It tells the world that transgender people do not deserve respect as living, breathing human beings with emotions. Simply put, your commercial hurts.

I, for one, will utilize my right as an individual to boycott IKEA stores until IKEA issues an apology to the global trans* community.