The planned El Prado, NM, Family Dollar Store would destroy one of the most spectacular views in our nation, of the majestic Taos Mountain seen across pristine pasture where Taos Pueblo’s buffalo herd grazes. This prime agricultural land, carefully cleared and stewarded by prior generations, should wisely be preserved for generations to come. The Taos County Land Use Code is being revised in February 2012 to preserve open spaces like the El Prado pasture. The attempt to push through approval of this site for a Family Dollar Store seems designed to subvert Taos County's democratic planning process, which involved hundreds of citizens over many years.

The site borders Taos Pueblo, and its driveway would be the Pueblo’s road to the Powwow grounds. Choosing this location for a Family Dollar Store is particularly insensitive.

The vista is a key tourist attraction, where visitors frequently stop to take photographs. The economic costs of its destruction far outweigh any economic benefits. Many other more suitable locations exist in the nearby vicinity.