The image that Iams maintains of providing health and well being to your pets is contingent upon the general assumption that they are trusted by the public. Partnerships with major companies like EA are made in part to keep that assumption alive. In reality, Iams is responsible for invasive animal testing and cruel living conditions and have refused outside attempts to re-assess their facilities following major violations in 2002. The Sims 3 is a game played by pet owners of all ages, some of whom will be making their own financial decisions within a few years. Providing a positive association between a pet's well being and Iams pet food ("Start your pet on the right track today! Do you love your pets? Yes? Well we do too! So do our friends at Iams!" --Sims Store website) only feeds into Iam's R&D budget, and thus, the continued torture of animals. Please, show your support by asking EA to end this cross promotion. Iams does not love animals.