Don't tarnish your love with dirty gold. Tell Walmart: Stop the greenwash!

Don't tarnish your love with dirty gold. Tell Walmart: Stop the greenwash!

The Issue

Walmart claims that its Love, Earth jewelry line is good for workers and the environment, but facts on the ground prove otherwise.

An investigative report by Jean Friedman-Rudovsky, "Walmart's 'Love, Earth' Jewelry Line Doesn't Live Up to Green Promises" in the Broward-Palm Beach New Times, revealed abysmal working conditions in the factories that produce the jewelry in Boliva.

And environmental problems exist at the mines in Utah and Nevada, where the gold is mined for the jewelry:  acid mine drainage, mercury pollution, and one of the largest polluted groundwater plumes (60 miles!) in the world.

Walmart's self-defined 'Love, Earth' sustainability standards are too weak -- even if Walmart did follow them.  But they don't.  And there's nothing else to call that but greenwashing dirty gold.

TAKE ACTION: tell Walmart to stop the greenwash!  Make their jewelry truly responsible, or drop "Love, EARTH".

avatar of the starter
EarthworksPetition StarterI blog about global warming for <a href='http://Change.org'>Change.org</a> and am a senior editor at <a href='http://AlterNet.org'>AlterNet.org</a> where I head up the environment, water and food sections. I'm also the editor of Water Consciousness, a comprehensive book on the global water crisis.
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This petition had 7,164 supporters

The Issue

Walmart claims that its Love, Earth jewelry line is good for workers and the environment, but facts on the ground prove otherwise.

An investigative report by Jean Friedman-Rudovsky, "Walmart's 'Love, Earth' Jewelry Line Doesn't Live Up to Green Promises" in the Broward-Palm Beach New Times, revealed abysmal working conditions in the factories that produce the jewelry in Boliva.

And environmental problems exist at the mines in Utah and Nevada, where the gold is mined for the jewelry:  acid mine drainage, mercury pollution, and one of the largest polluted groundwater plumes (60 miles!) in the world.

Walmart's self-defined 'Love, Earth' sustainability standards are too weak -- even if Walmart did follow them.  But they don't.  And there's nothing else to call that but greenwashing dirty gold.

TAKE ACTION: tell Walmart to stop the greenwash!  Make their jewelry truly responsible, or drop "Love, EARTH".

avatar of the starter
EarthworksPetition StarterI blog about global warming for <a href='http://Change.org'>Change.org</a> and am a senior editor at <a href='http://AlterNet.org'>AlterNet.org</a> where I head up the environment, water and food sections. I'm also the editor of Water Consciousness, a comprehensive book on the global water crisis.
Media inquiries

The Decision Makers

Ethics Office, Walmart
Ethics Office, Walmart
Michael T. Duke
Michael T. Duke
President and CEO of Wal-Mart

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Petition created on January 20, 2011