This is important because this is content that should have been available in the game from the get go. Bioware claims that the initial release of Mass Effect 3 is indeed a complete experience, but for them to release an additional character and other content at launch at a price is absurd. We already have to spend $60 on the game in the states, there is no reason we should be expected to shell out $10 more on DLC that should be free. Bioware is making a huge mistake here and Bioware's PR team should be fighting to rectify this situation. Give us the COMPLETE game or don't give out day 1 DLC at all.