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Alcohol Companies: Stop Using Breast Cancer as a Marketing Ploy
  1. Signatures
    851 out of 1,000
    Petitioning
    1. Mike's Hard Lemonade (+ 2 others)
      Petitioning
      close
      • Mike's Hard Lemonade
      • Distillers, Support Her Vodka (Side Pocket Distillery)
      • Chambord, Brown-Forman
  2. Created By
    Brie Cadman
    Charlottesville, VA
About this Petition Petition Letter Petition Updates

Alcohol is risk factor for breast cancer. Even moderate drinking can increase a woman's risk. According to the National Cancer Institute, consumption of alcohol follows a dose-dependent relationship, that is, a more a woman consumes, the greater her risk of breast cancer.

But alcohol companies use breast cancer as a marketing ploy. With their pink products, they help entice women to purchase their products, without fully informing them of the risk of alcohol consumption. The lack of transparency is a risk to health and undermines any positive efforts these companies are making.

If alcohol makers are truly sincere in their desire to help fight breast cancer, they should inform consumers of the negative health consequences associated with their product. Labels with a pink ribbon give the false impression that they are selling something that is beneficial for breast cancer, when in fact it’s the exact opposite. Companies need to mention in their pink ribbon marketing campaigns that alcohol consumption is a risk factor for breast cancer. 

Truth in marketing. Transparency. That’s what we are asking for.

Recent Signatures

Make Your Pink Ribbon Campaigns Honest

Greetings,

According to the National Cancer Institute, alcohol is a known risk factor for breast cancer. Yet, you use the pink ribbon to promote your product and claim that it can help or support breast cancer.

We ask that you state clearly on your pink campaigns and pink-ribbon products that alcohol is a risk factor for breast cancer. We feel that this would show transparency in your marketing tactics and adequately warn consumers about the potential hazards of the product they are about to consume.

If you are truly sincere about your efforts to prevent and support research for breast cancer, we feel that this is the honest thing to do.

[Your name]

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