Walt Disney Company: Stop Trademark of "Dia de los Muertos."
  • Petitioned Kevin A. Mayer

This petition was delivered to:

VP, Corporate Strategy
Kevin A. Mayer
VP, General Counsel
Alan N. Bravernman
Executive Vice President, Corporate Communications
Zenia B. Mucha
Attorney of Record, Trademarks
Kevin Daley
Board Member, La Opinion
Monica C. Lozano
Chairman and CEO, Walt Disney Company
Robert A. Iger
The Walt Disney Company

Walt Disney Company: Stop Trademark of "Dia de los Muertos."

    1. Grace Sesma
    2. Petition by

      Grace Sesma

      Nederland, CO

May 2013


Yesterday, I was appalled to learn that Disney was attempting to trademark Día de los Muertos -- an important Mexican cultural observance that pre-dates the invasion of Mexico by the Spanish.

But today, I am thrilled to tell you that after more than 20,000 people -- including you! -- signed a petition I started on Change.org in less than 24 hours, Disney dropped its plans to trademark Día de los Muertos.

I want to thank everyone who signed my petition! The outpouring of support across a wide cross-section of our communities has been amazing. This victory belongs to each of you who signed it and spread the news that we will not allow another corporation to appropriate and profit from anyone's culture. There are many important issues that we face today that can seem too overwhelming, so I hope that this success will inspire you to take action. Anything is possible when we unite hearts and minds.

Please help me by signing this petition asking Disney to stop trademarking “Dia de los Muertos”.  Right now Walt Disney Company is trying to appropriate and exploit Mexican religion and culture by trademarking “Dia de los Muertos."  

Dia de los Muertos is a religious observance during which Mexican people, and particularly native peoples, in Mexico, the United States, and abroad, honor ancestors and loved ones who have died. This important religious, spiritual, and cultural observance pre-dates the invasion of Mexico by the Spanish. We celebrate these sacred days and honor our deceased loved ones by making altars and placing offerings of food such as pan de muertos baked in shapes of skulls and figures, candles, incense, yellow marigolds known as cempaxochitl, and offering prayers and the smoke of copal. Disney's proposed trademarks would negatively affect the livelihood of bakers, the work of artists and craftspeople, and of writers and educators.

Our spiritual traditions are for everyone, not for companies like Walt Disney to trademark and exploit. I am deeply offended and dismayed that a family-oriented company like Walt Disney would seek own the rights to something that is the rightful heritage of the people of Mexico.

I urge Robert A. Iger, Chairman/CEO and the entire Board of Directors to stop the procedure seeking trademark applications and their attempt to secure ‘Dia de los Muertos’ across multiple areas.

Please join me in making sure this important religious and cultural tradition is protected. Sign the petition and share it with your friends and allies!


Recent signatures



      Grace Sesma
      Petition Organizer

      I was contacted yesterday, May 10th, regarding Disney's efforts to trademark DDLM in Mexico (apparently they filed their around the same time as they filed in the U.S.) and have emailed the Disney corporate office. If anyone has more information or a clear screen shot of their Mexican filing applications that show whether the filings are open or closed, it would be much appreciated. Thanks everyone for your vigilance.


      Grace Sesma
      Petition Organizer

      Screen shot from the U.S Patents and Trademarks Office: https://www.facebook.com/GraceSesma?ref=tn_tnmn

    3. Reached 20,000 signatures
    4. Reached 17,500 signatures
    5. Keep signing & sharing until Disney issues official statement!

      Grace Sesma
      Petition Organizer

      Please continue to sign and share the petition. We want to make sure that Disney does in fact, withdraw all of their applications for trademark. We must be vigilant over the next few days/months to ensure that they don't change their mind again and go forward with trademark under the community radar. Thank you everyone for your outstanding support.

      Disney to No Longer Seek to Trademark 'Dia de los Muertos' [UPDATE]

      UPDATE, 6 P.M.: After a flurry of online outrage, Disney has decided to no longer pursue a trademark on "Dia...

    6. YOU stopped Disney trademark!

      Grace Sesma
      Petition Organizer
      Disney to No Longer Seek to Trademark 'Dia de los Muertos' [UPDATE]

      UPDATE, 6 P.M.: After a flurry of online outrage, Disney has decided to no longer pursue a trademark on "Dia...

    7. Reached 12,500 signatures
    8. Reached 9,000 signatures
    9. Gustavo Arellano of Ask a Mexican, OC Weekly to deliver sigs to Disney

      Grace Sesma
      Petition Organizer

      My thanks to Gustavo Arellano, editor of OC Weekly and author of the book Ask a Mexican will deliver a copy of this petition with the thousands of names asking that Disney stop their efforts to trademark Dia de los Muertos! Help us reach our goal of 15,000 signatures by sharing the petition with all of your friends and social networks. Thank you for your amazing support!!

      Book Tour Dates for Taco USA: How Mexican Food Conquered America

      Home page of Gustavo Arellano, editor of OC Weekly, Mexican behind the syndicated column ¡Ask a Mexican!, author of Taco USA: How Mexican Food Conquered America, all-around good nerd.

    10. Reached 5,000 signatures
    11. Reached 1,000 signatures
    12. Reached 100 signatures
    13. More articles are getting the word out on this. Let's get more signatures!

      Grace Sesma
      Petition Organizer
      'Día De Los Muertos' Trademark Eyed By Disney; Mexican 'Day Of The Dead' Holiday Is Theme For New Movie

      Follow Us 'Día De Los Muertos' Trademark Eyed By Disney; Mexican 'Day Of The Dead' Holiday Is Theme For New Movie By Maria G. Valdez, May 07, 2013 11:18 AM EDT (PHOTO CREDIT: Creative Commons) Pixar Animated Studios will release a movie about this famous Mexican celebration in 2015.

    14. Reached 50 signatures
    15. Articulo en español

      Grace Sesma
      Petition Organizer
      Disney quiere registrar el Día de los Muertos como una de sus marcas

      The Walt Disney Company quiere apropiarse del concepto "Día de los Muertos" -tradición mexicana de raíces prehispánicas- y ya está tramitando la solicitud para lograrlo. La compañía quiere registrar la frase como una de sus marcas y así asegurar que no pueda ser comercializada por otra empresa, informó StitchKingdom.com, considerada "la fuente no oficial número uno de noticias de Disney".

    16. Reached 10 signatures


    Reasons for signing

      • over 1 year ago

      It's our day!

    • José Hernández WARWICK, RI
      • over 1 year ago

      It is unethical to trademark a holiday that is sacred to a group of people; imagine if Memorial Day or Thanksgiving was trademarked by Disney. Then they would have rights and be paid royalties for someone selling items for the holiday, completely disgusting, greedy, insensitive company.

      If anything just trademark "Los muertos."

    • Perla Gomez MONTERREY, MEXICO
      • over 1 year ago

      Dia de muertos belong to Us.

      Is not a product, is a tradittion

      They don't care about the meaning

      Just the money !!

    • Gabriela Alcala LOS ANGELES, CA
      • over 1 year ago

      Because is my culture and Disney just want money

    • Brazil's Renteria EAST LOS ANGELES, CA
      • over 1 year ago

      I am signing because I agree that by Disney taking ownership of this long lived tradition, it would affect businesses. This is an old cultural tradition and I don't understand why Disney would want to take something sacred. What's next, all birthday's???


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