Remove the "xxx you're up" advertisement at Wrightwood and Sheffield Ave
  • Petitioned vitaminwater by Glacéau

This petition was delivered to:

vitaminwater by Glacéau

Remove the "xxx you're up" advertisement at Wrightwood and Sheffield Ave

    1. Emily Edwards
    2. Petition by

      Emily Edwards

      Chicago, IL

  1.  
  2.   
July 2012

Victory

From Petition Creator Emily Edwards: The vitaminwater advertisement has been removed from Wrightwood and Sheffield. Thank you for your support, and congratulations on the success.

Glacéau is a company that expresses care and concern for women's health and fitness with its line of products. Unfortunately, we see this value questioned with the "xxx you're up" advertisements in Chicago, IL (i.e. the three-story advertisement at Wrightwood and Sheffield Ave). The placement of the phrase “xxx” directly plastered over the model’s breasts makes the advertisement unabashedly pornographic in nature. The message seems to be more concerned with selling sexuality than encouraging a healthy lifestyle and is located just a few blocks away from DePaul University's Lincoln Park Campus.

College campuses are rampant with sexual violence, a disease rooted in the objectification of people's bodies. We write to inform you that these advertisements are perpetuating this cycle of physical, emotional, and psychological damage. We understand that as a company, you are trying to market a product, but we ask you to reconsider blatantly using a woman's body to do that work for you.

We would be interested in opening up a dialogue between your representatives and members of the DePaul community. We look forward to discussing the removal of these advertisements (another is located near DePaul’s Loop Campus as well), and alternative ways of advertising vitaminwater. Healthy images of women in the media are extremely vital to our society today and we are excited to see your company seize that opportunity.

Recent signatures

    News

    1. The advertisement has been removed

      Emily Edwards
      Petition Organizer

      Thank you for your support and action with the removal of this advertisement. Although it seems to be a small, it is still a difference that you have been a valuable part of. Thank you again.

    2. Reached 100 signatures

    Supporters

    Reasons for signing

    • Carol Taylor ANACORTES, WA
      • over 2 years ago

      Using blatant sexuality to market a product is not okay, especially in an area where there is a college campus. Healthy images for marketing healthy drink better approach.

      REPORT THIS COMMENT:
    • Joy Backman ANACORTES, WA
      • over 2 years ago

      Marketing - if you want to sell vitamin water, this ad needs an athlete in uniform -with a baseball bat, and please show me her face. Let's change the axiom "sex sells"

      REPORT THIS COMMENT:
    • Valerie Holtgeerts ANACORTES, WA
      • over 2 years ago

      I am signing because the women who came before me fought too hard for equality to see it thrown away so the Coca-Cola company could make a buck. I'm also signing it for my teenage sons so they will know that this is NOT a healthy image of a woman. Finally I am signing to honor the men and women who are trying to identify the mixed messages of culture which are ultimately dehumanizing.

      REPORT THIS COMMENT:
    • Anne Dornoff CHICAGO, IL
      • over 2 years ago

      Sexual violence is an extremely prevalent issue regardless of setting, but in particular in college campuses. This message affirms that exploiting the human body is acceptable, but IT'S NOT. This is my dedication to creating a world more about the beauty of bodies and less about the objectification.

      REPORT THIS COMMENT:
    • Pauline Villapando CHICAGO, IL
      • over 2 years ago

      Dear Glaceau: please don't fuel the commodification of the human body/person. I thirst for more creative advertising.

      REPORT THIS COMMENT:

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