End the sexist  “younger, hotter” advertising campaign
  • Petitioned Virgin America

This petition was delivered to:

Virgin America
Media Relations, Virgin America Airlines
Patricia Condon
Virgin America Guest Care

End the sexist “younger, hotter” advertising campaign

    1. Petition by

      Ms. Magazine

Virgin America's new “younger, hotter” advertising campaign, with slogans like “Fool around with a younger, hotter airline” plastered on billboards and tag-lines including “Dump your old airline for a younger, hotter one,” exploits women's bodies to sell airline tickets. What's more, the campaign reinforces notions that women are replaceable, and their worth is measured in youth and beauty.

It's time for Virgin America to find a way to sell plane tickets that doesn't exploit and disparage 50% of their target market. Sign the petition to tell Virgin America to end this promotion today.

Recent signatures

    News

    1. Reached 1,000 signatures

    Supporters

    Reasons for signing

    • J Lacey GOSPORT, UNITED KINGDOM
      • almost 3 years ago

      Virgin do you really think you're going to sell MORE tickets witht his advertising?! Wake up. Women are going to boycott your company because it's so insulting. I will never fly with Virgin now.

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    • So Yun Um TORRANCE, CA
      • almost 3 years ago

      Because it is offensive and sexist.

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    • Sharon Fortunak COTTAGE GROVE, MN
      • almost 3 years ago

      Do not like sexist ads!!

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    • Laura Pyter REDONDO BEACH, CA
      • almost 3 years ago

      These ads are EXTREMELY offensive. I won't be flying VA and will make sure to DISCOURAGE everyone around me to do the same!

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    • Kathryn Dalenberg VALLEY HEAD, AL
      • almost 3 years ago

      What a clueless marketing firm Virgin Airlines hired. I thought Branson was smarter than this.

      REPORT THIS COMMENT:

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