Victoria's Secret: Make "Survivor Bras" to help breast cancer survivors feel beautiful
  • Petitioned Victoria's Secret

This petition was delivered to:

Victoria's Secret
Limited Brands Media Relations
SVP Media & Community Relations, Limited Brands
Tom Katzenmeyer
Chief Marketing Officer, Victoria's Secret
Ed Razek
President and CEO, Victoria's Secret
Sharon Jester Turney
Limited Brands Philanthropy
EVP Public Relations, Victoria's Secret
Monica Mitro

Victoria's Secret: Make "Survivor Bras" to help breast cancer survivors feel beautiful

    1. Allana Maiden
    2. Petition by

      Allana Maiden

      Richmond, VA

My mom is a breast cancer survivor -- 21 years cancer-free! I'm so inspired by her strength and hope, and after everything she went through, it doesn't seem fair that shopping for bras is such a discouraging, time consuming and frustrating ordeal. Many women who undergo mastectomy surgery because of breast cancer suffer from body image issues. It doesn't help that they don't have the option of buying the pretty bras they wore before their battle with cancer, and specialty stores can be hard to find, forcing them to order bras online that they have to send back because they don't fit properly.

There are so many women out there, like my mom, who have survived breast cancer but are left feeling altered and uncomfortable because of undergoing chemotherapy, radiation and surgery. I think they deserve to feel beautiful and Victoria's Secret is the perfect company to help make that happen with a line of "Survivor" mastectomy bras. 

Victoria's Secret stores are located all across America and the sales women are always helpful with fittings. The designs are beautiful and can do wonders to boost a woman's self esteem, which is definitely needed after a life-changing experience like breast cancer and major surgery.

Victoria's Secret's parent company says "With a workforce and a customer base that are more than 90 percent female, breast cancer is an issue close to many of us." Join me in asking Victoria's Secret to show they care by helping breast cancer survivors feel beautiful with "Survivor" bras. 

If you've been impacted by breast cancer, leave a comment to let Victoria's Secret know who you're signing for and what a big difference the company could make for the survivors in our lives.

Recent signatures


    1. Petition Delivery Update/Photos!

      Stephanie Feldstein
      Petition Organizer

      On Thursday, January 31, Allana and Debbie delivered their petition signatures and comments collected so far to Victoria's Secret's office in New York. They had a very positive meeting with a VP of External Communications for Limited Brands (Victoria's Secret's parent company). Next step: Limited Brands wants to bring Allana and Debbie to their headquarters in Ohio to talk to more team members, tour the James Cancer Hospital (where the company has dedicated a lot of resources to breast cancer research) and walk through the mastectomy bra shopping experience so they can better understand it from the patient/consumer perspective. Thanks to everyone who signed Allana's petition, a lot of people are thinking about this and taking time to thoroughly look into the issue. Keep sharing the petition and letting Victoria's Secret know why "Survivor Bras" are important to you.

      Allana and her mom, a cancer survivor, are ready to deliver over 119,000 signatures on Allana's petition for a "survivor bra" to Victoria's Secret in New York City!

      Allana and her mom, a cancer survivor, are ready to deliver over 119,000 signatures on Allana's petition for a "survivor bra" to Victoria's Secret in New York City!

    2. ABC News coverage of Allana's campaign

      Stephanie Feldstein
      Petition Organizer

      Daughter Begs Victoria's Secret - Make 'Survivor Bra' for My Mom

      "I know this is a minor inconvenience compared to the other things my mom's been through, and she never complains, but it is not fair," said Maiden in her petition. "A strong woman like her should be able to feel as beautiful as she is.

    3. Reached 100,000 signatures



    Jan 29, 2013

    Sign petition to Encourage Victoria Secret to design a bra for survivor patients. Read article, wonderful idea!

    Pam Grier

    Reasons for signing

    • Sherry Piljay KINGSLAND, GA
      • 2 months ago

      I am 42 and a breast cancer survivor. Feeling beautiful is something cancer robs us of, Victoria Secret is the industry leader in helping women feel beautiful. What a powerful force to help take back what cancer steals from us!

    • Jilian Chelson SANTA CRUZ, CA
      • 3 months ago

      I am a sexy 47 year old woman that had a bilateral mastectomy. I shopped at VS before my procedure. I want to continue shopping at VS after my mastectomies

    • Jamie Blank LOS ALAMITOS, CA
      • 3 months ago

      My mom died of breast cancer.

    • Tracy Mickey FREDERICK, CO
      • 3 months ago

      I think that it is a GREAT IDEA


    • Marianne McClean WEBSTER, TX
      • 3 months ago

      New mastectomy pt


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