Victoria's Secret: Give a % of the PINK profits to the National Breast Cancer Foundation
  • Petitioning Victoria's Secret

This petition will be delivered to:

Victoria's Secret
CEO/Chairman of Limited Brands
Leslie Wexner
CEO/President of Victoria's Secret
Sharon Jester Turney
Executive VP/Chief Administrative Officer of Limited Brands
Martyn Redgrave
Proposals and Idea Streams
Victoria's Secret General Counsel
CFO of Victoria's Secret
Laura Greeley (CFO of Victoria's Secret)
Executive VP of Human Resources of Limited Brands
Jane Ramsey (Executive VP of Human Resources of Limited Brands)

Victoria's Secret: Give a % of the PINK profits to the National Breast Cancer Foundation

    1. Ian P. Schwarber
    2. Petition by

      Ian P. Schwarber

      Akron, OH

The PINK product line (A.K.A. "Love Pink"), marketed solely for consumption by women, must donate a portion of the profits of this specific line to the National Breast Cancer Foundation, and must do it immediately.  As this is not a move to uproot capitalism in any way, no specific percentage of the profits is being asked for, as no one is attempting to suggest that the company should be denied the profits of a line that is most assuredly popular.  That being said, the bigger the portion of the profits they donate, the more seriously their commitment to this cause will be taken.  The mere act of acting in this manner would signal to women that the company most known for making women feel sexy is actively doing something to make women feel smart.  They can best do so by donating from a product line that blatantly piggy-backs off of the well known Pink movement for breast cancer awareness.  

As most of the women who purchase PINK products are between the ages of 15-29, these women are, in most cases, healthy in the ages that they wear these clothes. Most of the women struggling with breast cancer may not even be aware of the product line's existence, but they are certainly aware of the company itself, and the reputation for comfort and style that their products have with women (and men!).  This is a powerful moment for Victoria's Secret to lead, as they would be uniting these two groups of consumers through this communal effort that further raises awareness of a threat that women of all ages understand confronts them all.  

Victoria's Secret should CHOOSE to embrace this very natural alliance for the good of the female population for generations to come. Being based solely on profit, this seems to be an obvious abdication of responsibility to the many women who need such research in order to remain active members in the lives of their children, families and communities. Victoria's Secret should realize that this is the only way forward for the PINK line, and that by wearing it at home, on campus, and out into the world, women will not only feel beautiful on the outside, but secure that their purchase went to support and sustain the lives of many women suffering on the inside.  By altering the PINK business model to support the National Breast Cancer Foundation, Victoria's Secret will offer a prime opportunity for young women to show that it is their dollars, and their purchasing power, that is making a difference for women of all ages, all around the world.

Women are united by this common, and very tragic bond. This is the chance to take fashion sense, and unite it with business sense in order to make an impact that is simply common sense.

Recent signatures

    News

    1. 100 and counting! - CORRECTION

      Ian P. Schwarber
      Petition Organizer

      CORRECTION - My apologies all, I meant to say,

      "We are nowhere near the point where Limited Brands LLC will take our petition seriously, but we are certainly at a point where the support for this effort will NOW exponentially increase."

    2. 100 and counting!

      Ian P. Schwarber
      Petition Organizer

      Thanks to everyone who got my message last night and acted to push this campaign over the 100 signature mark. We are nowhere near the point where Limited Brands LLC will take our petition seriously, but we are certainly at a point where the support for this effort will not exponentially increase. With 100 signatures or more, the website this is hosted by will now pass it on to all of their subscribers, and that is a crowd that takes petitions seriously, especially ones as on the mark as this.

      PLEASE ACT WITH ME-by passing this petition on to those on your email list that are sincerely interested in helping good things come to pass, as well as to your contacts that simply know and respect you, you can move the ball forward with me, which is exactly what I am praying for. I want this Goliath to fall by the stones of many, and WHAT IS CRAZY is that Vic's Secret will make MORE money the moment it gets out that they are "Now donating a portion of the proceeds from the PINK line."

    3. Reached 100 signatures
    4. Why I started this petition

      Ian P. Schwarber
      Petition Organizer

      WHY I SPONSORED THIS PETITION

      Being unsure of exactly when the date actually was, I will say that some time last year I began noticing women wearing PINK and LOVE PINK clothing all over the campus of the University of Akron. Noticing the PINK line, a trendy and eye-catching design, I inquired to my friend Marilyn where one purchases these clothes, as I thought my fiancee might well enjoy being gifted with one of those PINK outfits! She is a staunch supporter of the fight against breast cancer, and women's issues in general, and I know she would love to wear her cause, as is her style! Marilyn told me, unsurprisingly, that it was a Victoria's Secret line, which makes sense, as it seems they have a corner on the market for the women's fashions unlike any other. So, naively, I naturally assumed that it was in conjunction with the fight against breast cancer, which we all know has claimed the color pink as it's ambassador to the philanthropic world. To my amazement it is not. Yet.

    5. Letter from Victoria's Secret owner Limited Brands

      Ian P. Schwarber
      Petition Organizer

      Hi Ian,

      Thank you for your concern regarding this matter. We, too, are committed to this cause and admire your passion. With a workforce that’s more than 90 percent female and businesses that are focused on female customers, breast cancer is most certainly an issue close to us. In conjunction with having the world’s largest Race for the Cure team, Limited Brands has donated more than $1.6 million to the Susan G. Komen Breast Cancer Foundation and the American Cancer Society to fund breast cancer research, education, screening and treatment over the past 10 years. Additionally, in the last two years, we have raised nearly $10 million for cancer research at The Ohio State University Comprehensive Cancer Center.

      Again, we truly appreciate your support of this issue and wish you the best.

      External Communications
      Limited Brands
      extcomm@limitedbrands.com

      On behalf of:
      Sharon Jester Turney
      CEO/President of Victoria's Secret
      STurney@limitedbrands.com
      216 West 104th Street | Suite #13

      Limited Brands > Parent of Six Retail Brands. Learn about our brands, our social responsibility and more

      Limited Brands, parent company of Victoria's Secret, White Barn Candle Company, C.O Bigelow, Bath & Body Works, Henri Bendel

    6. Victoria's Secret responds to the petition...but it's not good enough yet!

      Ian P. Schwarber
      Petition Organizer

      About an hour ago, just a little over a day after I posted the petition for the company to use the PINK line as a symbol of support for the fight against breast cancer, the external communications department for Limited Brands, Inc., the company that owns and operates Victoria's Secret, emailed me back in response to our quick mobilization on this. I think that's pretty impressive to begin with, so thanks to everyone who decided to add their voice to a chorus that should be singing louder and louder until it deafens the resistance to a seriously necessary partnership. It is wonderful that the company assists the cause in the ways they mention in their letter, which I will post. BUT it is not the same.

      It must be part and parcel that when women are wearing the PINK line, other women know that they are not only expressing themselves through fashion, but also through resolve. The PINK line must donate a portion of the proceeds to the National Breast Cancer Foundation. It's simple.

    7. Decision-maker Sharon Jester Turney responds:

      Sharon Jester Turney

      Hi Ian,

      Thank you for your concern regarding this matter. We, too, are committed to this cause and admire your passion. With a workforce that’s more than 90 percent female and businesses that are focused on female customers, breast ca...


    8. Reached 25 signatures

    Supporters

    Reasons for signing

    • victoria starnes survivor COOKEVILLE, TN
      • 12 days ago

      research takes money. it kills your customers.

      REPORT THIS COMMENT:
    • takierra Calloway EL PASO, TX
      • 21 days ago

      I just think they should have wanted to donate to the cause being that they call their self pink, they're high as well, and all of their customers are women

      REPORT THIS COMMENT:
    • Susie Q Beshear DEL MAR, CA
      • 25 days ago

      This change is important to me as both a consumer of VS products, as well as being a breast cancer survivor. I KNOW the importance of raising funds for breast cancer programs, which were VERY instrumental in my journey. Here's 1m 4s of my story!

      http://www.youtube.com/watch?v=9IVu8wxGC4k

      REPORT THIS COMMENT:
    • Lisa Vitale ELKHORN, NE
      • 5 months ago

      Mother is a survivor. Plus, this international company can afford to be supportive of the consumer audience who buys their products.

      REPORT THIS COMMENT:
    • Rebecca Sloan INDIANAPOLIS, IN
      • 7 months ago

      My daughter in law is a breast ca survivor for 1 year. She would love to have pretty and flattering items from your store.

      REPORT THIS COMMENT:

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