Apologize for using a Native American Headdress in their 2012 Fashion Show
  • Petitioned Victoria's Secret

This petition was delivered to:

Victoria's Secret
EVP of PR
Monica Mitro
Owners of Victoria's Secret
Limited Brands
PR person for VS Lingerie, Sport, and Fashion Show
Erica Zurmehly

Apologize for using a Native American Headdress in their 2012 Fashion Show

    1. Bree Herne
    2. Petition by

      Bree Herne

      Brighton, MA

  1.  
  2.   
November 2012

Victory

From Petition Creator Bree Herne: Victoria's Secret has not only posted an apology, but they have agreed not to use it in the broadcast, or promotional materials - "We are sorry that the Native American headdress replica used in our recent fashion show has upset individuals. We sincerely apologize as we absolutely had no intention to offend anyone. Out of respect, we will not be including the outfit in any broadcast, marketing materials nor in any other way."

UPDATE: Victoria's Secret has closed thier comments section on thier facebook pages. Please let them know how you feel here. 

 

UPDATE ON VICTORIA'S SECRET: Just received the following apology from Tammy Robert Meyers, a spokesperson for Limited Brands: 

"We are sorry that the Native American headdress replica used in our recent fashion show has upset individuals. We sincerely apologize as we absolutely had no intention to offend anyone. Out of respect, we will not be including the outfit in any broadcast, marketing materials nor in any other way."

Let's celebrate the fact they listened (though they may have to work on the "how to apologize" part). Amazing work mobilizing together everyone! I'm so proud of our community fighting together for what's right. -- Adrienne K. Native Appropriations.

 

I want to thank everyone for signing! -- Bree

While you are here could you consider :http://www.change.org/petitions/us-congress-native-american-culture-day-to-replace-columbus-day 

Update: the petition was being sent to  customer service, and the parent company of Victoria Secret, it is now also being sent to Erica Zurmehly PR person for VS Lingerie, Sport, and Fashion Show

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"The image of a warbonnet and warpaint wearing Indian is one that has been created and perpetuated by Hollywood and only bears minimal resemblance to traditional regalia of Plains tribes. It furthers the stereotype that Native peoples are one monolithic culture, when in fact there are 500+ distinct tribes with their own cultures. It also places Native people in the historic past, as something that cannot exist in modern society. We don't walk around in ceremonial attire everyday, but we still exist and are still Native."

More info here:http://nativeappropriations.blogspot.com/2010/04/but-why-cant-i-wear-hipster-headdress.html

http://whebrhotub.blogspot.com/2009/10/my-identity-is-not-costume-for-you-to.html


Recent signatures

    News

    1. Reached 4,000 signatures
    2. WE WON!

      Bree Herne
      Petition Organizer

      Victoria's Secret has not only posted an apology, but they have agreed not to use it in the broadcast, or promotional materials.

      Now that you are here can I direct you to another worthy campaign?

      US Congress: "Native American Culture Day" to replace "Columbus Day"

      Let us actively preserve our national heritage for future generations of Americans. We call for Native American Culture Day. In order to preserve and...

    3. Reached 3,000 signatures
    4. New facebook group!

      Bree Herne
      Petition Organizer

      Until 1978 it was illegal for Native people to practice their religion. Native people could be, and often were, imprisoned for using these same items in ceremonies. Ironically, while nonnative people were using sacred objects in mimicking the Indians at sports events, Native people had to stand by and watch their culture mocked while they themselves could not participate in the same activities in a religious way. Meaning it was legal for a white person to wear a war bonnet, but not a person who was from a Plains Native Nation.

      Close to 3000 people have signed.

      With every signature our voice gets louder! Boost the signal and have everyone you know sign. In the last hour we added 50 people! that is almost one per minute! We can do this. We demand an apology!

      Victoria's Secret: Apologize for using a Native American Headdress in their 2012 Fashion Show

      Update: the petition was being sent to customer service, and the parent company of Victoria Secret, it is now also being sent to Erica Zurmehly PR...

    5. Reached 2,500 signatures
    6. While you are here....

      Bree Herne
      Petition Organizer
      US Congress: "Native American Culture Day" to replace "Columbus Day"

      Let us actively preserve our national heritage for future generations of Americans. We call for Native American Culture Day. In order to preserve and...

    7. Canada's First Nations

      Bree Herne
      Petition Organizer

      There have been hundreds of signatures from Canada! Every province and territory represented! A big thank you, because this affected First Nations, Inuit, and Metis as well!

    8. 31 Countries!

      Bree Herne
      Petition Organizer

      31 Countries and every continent! You guys are amazing!

    9. 2000!

      Bree Herne
      Petition Organizer

      In 7 Short hours we added 1000 signatures to this petition, the media is catching onto this story... (see above) ... lets keep this rolling and really boost our voices and tell Victoria's Secret That it was not ok, and we demand an apology!

    10. Reached 2,000 signatures
    11. Racialicious!

      Bree Herne
      Petition Organizer
      Victoria's Secret Does It Again...Again. | Racialicious - the intersection of race and pop culture

      Victoria's Secret will never stop fetishising race will they? Michael K of DListed joked, "Love, kisses and woo-woo-woo-woo-woo-woos - VS" That is the exact statement Victoria's Secret is going to release after everybody freaks out about the mess of an outfit they put Karlie Kloss in.

    12. Colorlines!

      Bree Herne
      Petition Organizer
      Victoria's Secret Sexy Native American Headdress Runway Disaster - COLORLINES

      Victoria's Secret has apparently learned nothing from the uproar that occurred after the band No Doubt released their latest music video that depicted lead singer Gwen Stefani as a hyper-sexualized Native American. The band removed the music video from YouTube after they received thousands of negative comments on Twitter, Facebook and YouTube.

    13. Poll on HuffPo

      Bree Herne
      Petition Organizer
      PHOTOS: The Most Controversial Look At The Victoria's Secret Fashion Show

      Model all-star and noted cookie baker Karlie Kloss is no stranger to the Victoria's Secret Fashion Show runway. With her tall, lean figure and flowing hair, she's a natural pick to show off the company's hottest looks -- even if she doesn't officially have those angel wings.

    14. Reached 1,500 signatures
    15. 21 different countries and all 50 states!

      Bree Herne
      Petition Organizer

      We have signers from 21 different countries and all 50 states! Keep it up! We are global now!

    16. we have hit our original target of 1000 signatures!

      Bree Herne
      Petition Organizer

      Thank you all for your support, please pass this along to everyone you know!

    17. Reached 1,000 signatures

    Supporters

    Reasons for signing

    • Emma Stewart WATERLOO, CANADA
      • almost 2 years ago

      I can't believe you've surrounded yourselves at Victoria's Secret with such un-critical, unthinking people that you would put this out there. Speaks to a true lack of diversity in the perspectives at your company. I will be boycotting until I see a significant change.

      REPORT THIS COMMENT:
    • Tlotli Mendoza SAN ANTONIO, TX
      • almost 2 years ago

      It's not her culture, nor should our culture be used to model underwear. Would you dress your black models like Aunt Jemima? You probably would if it meant making a buck, right? Why don't you have some models wear their hair like Farina from the Little Rascals? Or would your nigga models get uppity about it? Try it and get Naoim Campbell to model some jungle print with Farina hair! Let's piss off some niggas next! Controversy makes bucks!!!

      REPORT THIS COMMENT:
    • Suzanne Willis YPSILANTI, MI
      • almost 2 years ago

      OMG!! Where to start!! The sanctity of the eagle feather used to sexualize a pretend Native woman. Enough said

      REPORT THIS COMMENT:
    • Jesse Ainslie BROOKLYN, NY
      • almost 2 years ago

      I am a human.

      REPORT THIS COMMENT:
    • Erin Gardner-Hibbard BINGHAMTON, NY
      • almost 2 years ago

      Native Americans are a culture and a people not a fashion statement or a sexual fetish

      REPORT THIS COMMENT:

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