Versace: Stop Buying Killer Jeans
  • Petitioned Carmen Manno

This petition was delivered to:

Assistant to the CEO, Versace
Carmen Manno
Director of Communications and PR, Versace
Patrick McGregor
President and co-CEO, Versace
Santo Versace
Chief Financial Officer, Versace
Francesco Buccola

Versace: Stop Buying Killer Jeans

    1. Petition by

      Clean Clothes Campaign

July 2011


Following a campaign on led by the Clean Clothes Campaign, the Italian fashion house Gianni Versace S.p.A has committed to ban the dangerous practice of sandblasting jeans, a technique used to give jeans a used look which is highly dangerous to workers.

The process of sandblasting involves workers firing sand under high pressure at jeans. The process has been known to kill workers in garment producing countries like Turkey and Bangladesh, where jean sandblasting is done manually. The large amounts of silica dust generated during sandblasting can cause silicosis, a potentially lethal pulmonary disease, as workers inhale tiny particles of silica.

Following pressure from over 1,200 activists, Versace conducted a review of its clothing suppliers and announced that, effective immediately, suppliers would be banned from using sandblasting. Any supplier found to be employing sandblasting as a production technique would be in breach of contract with Versace.According to Versace's Tomaso Galli, "Versace has specifically asked every supplier (and will ask any new supplier as a condition to work with Versace) to certify that they are not using sandblasting." He followed that if any supplier does not abide by this commitment, "they will be considered in breach of contract and dismissed accordingly."

Versace joins Gucci, H&M and C&A in taking a stance against sandblasting and encouraging other jean producers to do the same.   

Sandblasting, which gives jeans a 'worn' or used look, is known to kill workers in garments producing countries like Turkey and Bangladesh where jeans sandblasting is done manually.

The process involves workers firing sand under high pressure at jeans. Dust then enters the environment, exposing workers to silica, which causes silicosis in the lungs. Eventually, workers die because they cannot breathe properly anymore. There is no known cure.

Some major brands, such as Levi's, H&M, C&A and Gucci, have already abolished sandblasted jeans in their collections. But in the 'global center of fashion', luxury Italian brands like Versace have yet to publicly ban sandblasting from their supply chains!

Thousands of lives are at risk... Join us in calling on Versace to ban sandblasting.


Versace: Basta comprare jeans che uccidono

La sabbiatura, che dà al jeans un look 'indossato' o ​​utilizzato, è nota per uccidere i lavoratori nei paesi che producono indumenti come la Turchia e il Bangladesh, dove la sabbiatura dei jeans viene effettuata manualmente.

Il processo prevede che i lavoratori sparino la sabbia ad alta pressione verso i jeans. La polvere entra poi nell'ambiente, esponendo i lavoratori alla silice, che provoca la silicosi nei polmoni. Alla fine, i lavoratori muoiono perché non riescono a respirare più correttamente. Non c'è cura conosciuta.

Alcune grandi marche, come la Levi's, H&M, C&A e Gucci, hanno già abolito i jeans sabbiati nelle loro collezioni. Ma nel 'centro mondiale della moda', i marchi di lusso italiani, come Versace devono ancora bandire pubblicamente la sabbiatura dalle loro catene di fornitura!

Migliaia di vite sono a rischio... Unisciti a noi nel chiedere a Versace di vietare la sabbiatura.

Recent signatures


    1. Sign the new petition calling on Dolce & Gabbana to stop sandblasting!

      We have started another petition demanding that Dolce & Gabbana end the deadly use of sandblasting too. Join our campaign and call on these high fashion companies to stop putting workers at risk!

    2. Versace Deletes Facebook Protest, Prevents 500,000 Fans from Posting

      Versace has revoked free publishing rights to its Facebook Page after activists covered its Wall with messages protesting the Italian fashion house’s use of sandblasting, a technique for giving denim a worn look.

    3. Versace de-activates Facebook wall as jeans protests go social

      A new era of activism – social media activism – is well under way, as evinced by the example of luxury Italian fashion brand Versace. Versace has turned off fan posts on its Facebook page after...

    4. Versace responds!

      A Versace spokeman said the decision to lock its Facebook wall "was taken to bring it in line with the industry standards and followed a change in Versace’s digital agency."

    5. Labor Rights Activists Make Versace Run and Hide on Facebook

      Versace turns off its Facebook wall to fan posts after a group of activists led by the Clean Clothes Campaign ask the luxury Italian fashion house to stop using a highly dangerous garment production method which gives Versace jeans a ‘worn’ look....

    6. Reached 750 signatures
    7. Stopping Versace’s Killer Jeans

      The Situation
      Sandblasting, which gives jeans a 'worn' or used look, is known to kill workers in garments producing countries like Turkey and Bangladesh where jeans sandblasting is done manually.
      When workers fire sand under high pressure at jeans,...

    8. Reached 500 signatures
    9. Video: Killer Jeans Action


    Reasons for signing

    • Terrence Syvenky EDMONTON, CANADA
      • over 3 years ago

      I wonder what Giani would say if he were alive today?

      It's easy, either protect workers with proper masks and ventilation, they do it in auto paint shops, or stop the practice.

    • Rachel Hussain BRISTOL, UNITED KINGDOM
      • over 3 years ago

      Stop buying killer products and instead promote your company in a positive way by sponsoring the poorer nations of the world and encouraging other brand names to do the same. Providing them with safe meaningful work if not then contact organisations that work in those countries and make it safe for workers to work ni your industries. If you stop buying to save their lives you will also have to compensate them for loss of trade (as they will still need to feed their families) and you can do this by supporting other vetures for these people that does not involve putting their lives at risk. You make enough money out of what you sell yet I am sure the people producing your wear do not get their full worth for putting their lives at risk so that the richer nations can enjoy a look that is not life depending.

      • over 3 years ago

      Incredibile, che, nonostante i prezzi stratosferici a cui vengono venduti i loro prodotti, risparmino sulla manodopera e sulla sua sicurezza, provocandole addirittura una morte così terribile !!! VERGOGNA !!!!

    • Joao Bettencourt PALMA DE MALLORCA, SPAIN
      • over 3 years ago

      If people want their jeans looking worn why don't they stop buying a new pair every two weeks...?

    • Elizabeth Jones BALTIMORE, MD, MD
      • over 3 years ago

      “Vanity keeps persons in favor with themselves who are out of favor with all others”


    Develop your own tools to win.

    Use the API to develop your own organizing tools. Find out how to get started.